This year’s annual KCDMA AMBIT Awards gave Summit Marketing a lot to be thankful for. It was an evening of socializing with industry professionals and celebrating a diverse group of award-winning campaigns. The AMBIT Awards focus heavily on results when selecting campaigns rather than just looking at the creative. Summit Marketing’s work for our client was recognized with 10 AMBITs!

Without further ado, here are our 2017 AMBIT award winning campaigns.


Academy Bank Commercial Lending “Done Deal” campaign won for Business Integrated Marketing.

The “Done Deal” campaign presented Academy Bank’s commercial lending products to two new markets with 39MM impressions.

Tide Dry Cleaners “We Keep Your NFL Gear Looking Newer Longer” won for Consumer Integrated Marketing.

This campaign had an email open rate of 18.55% and delivered more than 17MM digital impressions!

Academy Bank Commercial Lending “Done Deal” campaign won for Online Display Advertising.

The “Done Deal” campaign delivered 39MM impressions, a 15% CTR and 13,672 page views.

The Salvation Army Chicagoland “Register to Ring” campaign won for Social Media.

This multi-channel campaign helped recruit over 1,600 volunteers who worked over 6,502 total volunteer hours.

The Salvation Army “Thank God” Direct Mail campaign won for Print Only.

This campaign was the highest revenue raising campaign for donations. In our top donor category, the Thanksgiving mailing had a cost-per-dollar-raised of $0.08 and the Christmas mailing had a remarkably low cost-per-dollar-raised of only $0.03.


The Salvation Army Metro Detroit “Start Doing Good” campaign won for Response Driven Web.

All social and digital efforts for the fiscal year not only met our goal of moving 500 people to action but exceeded the goal by 33%.

This campaign also won Gold in the Social Media category and the Acquisition category. The campaign resulted in an audience growth of 18% driven by Facebook, with a paid reach of 835,944 and an organic reach of 1,120,246. At the end of this campaign, there were more than 305 new volunteer sign-ups, 306 email sign-ups, and 54 monthly donors.

The Salvation Army Metro Detroit “Matching Gift Email” won for Non-Profit Email.

This email generated 115 gifts. It also generated a 1,790% return on investment with a cost per dollar raised of $0.05.

The Salvation Army Metro Detroit “Bed & Bread Club Radiothon Email” won for Non-Profit Email.

This single email generated $23,085 in donations for The Salvation Army of Metro Detroit with an ROI or 975%!

Thanks also to our clients for giving us the opportunity to create these award winning campaigns. Summit Marketing takes pride in every aspect of the work we do to help our clients succeed. From custom creative to analytic strategy and our client services team, we go above and beyond. We are honored to have been recognized for our hard work on campaigns that produced excellent results for our clients.

If you’re not getting results like this, give us a call or send us an email and see how we can move your customers to action.


The 2017 Kansas City Direct Marketing AMBIT Awards was last modified: April 26th, 2017 by Marisa Farris