Development directors are almost always thinking about how to improve donor acquisition and retention – and for good reason, as nonprofit organizations continue to compete for the attention of donors. The issues of donor acquisition and retention are particularly pressing during disaster relief fundraising. Disaster relief fundraisers are often able ... Continue Reading
Sometimes, finding success in the increasingly crowded fundraising landscape can feel a little bit like alchemy. A dash of this kind of messaging, a pinch of that kind of segmentation — sometimes it can seem like you’re fumbling for just the right process. One solution that provides steady success is ... Continue Reading
Cultivating a strong volunteer base is a key component to any nonprofit’s success. The ability to recruit groups of volunteers — and make the volunteer recruitment and management process seamless – inspired us to develop Summit Marketing’s Register to Ring™ software and mobile app. Yes, we know we’re biased. But ... Continue Reading
As any writer can tell you, an ounce of experience is worth a pound of deliberation. When you write stories about lives being changed for nonprofit organizations as often as I do, it’s easy to lose perspective on what it means to help someone in need. I’m so often crafting ... Continue Reading
The other night while watching TV with my 2-year-old son, one of the ever-famous animal abuse commercials came on.  We all know which one I’m referring to.  The sad, slow-motion shots of abused dogs and cats looking out from behind kennels and fences giving, for lack of a better word, ... Continue Reading
Anyone who has a pet can tell you that no matter what type of animal, or number of animals you have, being a pet parent is a constant learning experience.  Whether it’s training a puppy new tricks, teaching a kitten how to use the litter box or even preparing crickets ... Continue Reading
This year’s annual KCDMA AMBIT Awards gave Summit Marketing a lot to be thankful for. It was an evening of socializing with industry professionals and celebrating a diverse group of award-winning campaigns. The AMBIT Awards focus heavily on results when selecting campaigns rather than just looking at the creative. Summit ... Continue Reading
Money don’t matter 2 night It sure didn’t matter yesterday Just when u think u’ve got more than enough That’s when it all up and flies away.                 -Prince It’s been a year since the world was shocked by the accidental overdose and untimely death of Prince. In that time, the world learned more about ... Continue Reading
Millennials have surpassed Baby Boomers as the United States’ largest living generation, according to the U.S. Census Bureau. With that in mind, it’s no surprise that everyone is competing for their attention. So, what can you do to get the attention of this popular segment? First, it is important to realize ... Continue Reading
For many of us, it’s our favorite time of year: the start of Major League Baseball spring training. Time to head off to the Cactus League in Phoenix and leave the cold behind. It’s also a great time to think about what nonprofits can learn from spring training and how ... Continue Reading
It’s that time of year again. The sun is shining . . . the flowers are blooming . . . and Summit Marketing is getting ready for another exciting Salvation Army Red Kettle season! Strategic fundraising and volunteer recruitment is all about thinking ahead! And with a giving season as ... Continue Reading
What is the value of a volunteer? It’s an important question, especially in the world of nonprofit organizations. Any strategies that maximize efficiencies and lower costs are key, and one of the most crucial aspects is the assistance of great volunteers. Take a look at these numbers. According to the Corporation ... Continue Reading
Every day it becomes more and more difficult to get your message in front of the eyeballs of decisions makers that matter with a message that speaks to them in a meaningful way. How do you know where to put your marketing dollars so that you achieve the best return? Don’t ... Continue Reading
We are great admirers of General William Booth, the founder of The Salvation Army, and in celebration of this great man’s birthday, we want to take this moment to honor his accomplishments and the impact his life had and continues to have throughout the world. Even if you’ve never heard of ... Continue Reading
What’s Giving Tuesday? Glad you asked! Started in 2012 by New York’s 92nd St. Y in partnership with the United Nations Foundation, Giving Tuesday occurs on the Tuesday immediately following Thanksgiving, and is the answer to Black Friday and Cyber Monday. Whereas those days are dedicated to mad-dash store deals ... Continue Reading