This year’s annual KCDMA AMBIT Awards gave Summit Marketing a lot to be thankful for. It was an evening of socializing with industry professionals and celebrating a diverse group of award-winning campaigns. The AMBIT Awards focus heavily on results when selecting campaigns rather than just looking at the creative. Summit ... Continue Reading
Money don’t matter 2 night It sure didn’t matter yesterday Just when u think u’ve got more than enough That’s when it all up and flies away.                 -Prince It’s been a year since the world was shocked by the accidental overdose and untimely death of Prince. In that time, the world learned more about ... Continue Reading
Millennials have surpassed Baby Boomers as the United States’ largest living generation, according to the U.S. Census Bureau. With that in mind, it’s no surprise that everyone is competing for their attention. So, what can you do to get the attention of this popular segment? First, it is important to realize ... Continue Reading
For many of us, it’s our favorite time of year: the start of Major League Baseball spring training. Time to head off to the Cactus League in Phoenix and leave the cold behind. It’s also a great time to think about what nonprofits can learn from spring training and how ... Continue Reading
It’s that time of year again. The sun is shining . . . the flowers are blooming . . . and Summit Marketing getting ready for another exciting Salvation Army Red Kettle season! Strategic fundraising and volunteer recruitment is all about thinking ahead! And with a giving season as important ... Continue Reading
What is the value of a volunteer? It’s an important question, especially in the world of nonprofit organizations. Any strategies that maximize efficiencies and lower costs are key, and one of the most crucial aspects is the assistance of great volunteers. Take a look at these numbers. According to the Corporation ... Continue Reading
Every day it becomes more and more difficult to get your message in front of the eyeballs of decisions makers that matter with a message that speaks to them in a meaningful way. How do you know where to put your marketing dollars so that you achieve the best return? Don’t ... Continue Reading
We are great admirers of General William Booth, the founder of The Salvation Army, and in celebration of this great man’s birthday, we want to take this moment to honor his accomplishments and the impact his life had and continues to have throughout the world. Even if you’ve never heard of ... Continue Reading
What’s Giving Tuesday? Glad you asked! Started in 2012 by New York’s 92nd St. Y in partnership with the United Nations Foundation, Giving Tuesday occurs on the Tuesday immediately following Thanksgiving, and is the answer to Black Friday and Cyber Monday. Whereas those days are dedicated to mad-dash store deals ... Continue Reading
Summit Marketing is proud of the long in depth relationship we have built with Salvation Army officers and staff. For over 28 years, we have worked beside our Salvation Army clients to support and help them communicate their mission and procure financial support from generous donors throughout the country. Our ... Continue Reading
Written By: Tom Kaminski, Director of Research Sometimes it becomes easy to forget that members of the military are just like you and me. They have families they worry about, bills to pay and all of life’s little responsibilities to tend to. The main difference is they have chosen to make ... Continue Reading
By Tammy Nigus, PDM VP Creative Services Everything I have been reading lately has been talking about “Integrated Marketing.” And this got me to thinking, is integrated marketing just a new buzz word to replace multi-channel marketing, or is there really a difference? Marketing folks (like me) are now using “Integrated Marketing” to ... Continue Reading
Art is subjective. As a creative director, I learned a long time ago not to take others’ evaluation of my work personally. I know that two people can view the same image and read the same headline and copy – and take away two very different messages. But this also makes my ... Continue Reading
Happy Holidays! That is, if you’re in retail or nonprofit marketing. While everyone else is deep in the sleepy days of summer, we are beginning our busiest season… trying to make it as profitable as possible. In fact, 49% of the total holiday marketing for both commercial and nonprofit organizations ... Continue Reading
There is no question that monthly giving programs offer tremendous value to non-profits. If your non-profit organization does not have a monthly pledge program, the only question I have for you is… what are you doing tomorrow? Whatever is at the top of your organization’s to-do list, it’s not going to ... Continue Reading