Summit’s M4 Marketing Process helps guide all creative across all platforms – print, videos, interactive, experiential marketing – all work as one to deliver messaging that cuts through, is on target and moves people to action. Our Proprietary Precognitive Research process reveals key insights that guide messaging. Then, from concept through completion, Summit GSG will deliver the work that generates substantial results.
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Our Capabilities
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Attention-getting direct mail piece helped drive trade show attendance. -
Oversized brochure defined the program and drove intrigued readers to the website. -
Newsletter keeps recipients updated and provides added value to the program. -
Print ads drive target audience to participate in the Freedom Team Salute program. -
Quarterly newsletter for retired U.S. Army Soldiers, surviving spouses and families. -
Series of posters spread the diversity message on and off base. -
Facilitator guides created for both college and high schools accompanied the 25-minute version DVDs. -
Soldier profiles issue challenge to look beyond the surface to see the strength of diversity. -
Personalized certificate of completion for students who participated in the lessons. -
Brand guidelines ensured campaign materials maintained a consistent look and feel.