All Pieces Working Together
Strategic Fundraising, Direct & Integrated Marketing
Connect the dots between art
and science, and between you and your donors by matching the right message to the right person at the right time.
When it’s done well, Americans open their hearts and show generosity like no place else on earth.
Primary Research, Testing & Analytics
A substantial focus on targeted research
differentiates Summit from “lettershops” operating with the burdens of a production mentality. Moving past outdated
methodologies and our own traditional assumptions give us the power to stay relevant and nimble in the market.
Promotions, Incentives & Recognition
Recognition and appreciation are essential in
creating lifelong donors and faithful advocates. At Summit, we’re industry leaders in understanding
engagement psychology and ensuring that both customer and donors extend their partnership over time.
Visual/Multimedia & Experiential Marketing
Your next-generation donors are media-savvy
and want to experience your cause through volunteerism before committing financially. At Summit, we have the in-house
talent and technology to develop and support campaigns to engage each audience/donor segment directly
Branding & Brand Enhancement
Great brands have a personality, a voice and a purpose bigger
than themselves. As part of our essential intelligence-set, Summit fully leverages the character qualities that
make your organization unique in the minds of your donor audiences.
Production & Fulfillment
For many vendors bound to the lettershop mentality, the temptation
to mail more than is intelligent is always present. At Summit, diversification across media channels gives us
the freedom to ensure thoughtful strategy and sound predictive modeling —
not production quotas — drive your
Database Analytics & IT Support
Your donor database already contains significant intelligence.
Summit’s experience with building and “mining” world-class relational
databases means we maximize each and every donor relationship you’ve
earned and built, to find keys to the next great strategic insight.
Track Your Critical Information With Wisdom®, Our Database Management Program. Learn More.