Precognitive Research

Imagine if you could know how your target audiences might respond to a new program or service before it’s launched. In other words, imagine the value of knowing your messaging is connecting with your audience before spending valuable marketing dollars to launch a campaign.

Summit’s Proprietary Precognitive Research can help you do it – and reach a new level of effective communication.

Utilizing proven data gathering techniques, Precognitive Research identifies the types of responses that are set in the heart and mind before they’re able to be communicated – much less explicated. Far from your typical research insights, our techniques reveal:

• Subconscious, spontaneous, intuitive and emotional responses
• Likes, dislikes, confusions and ambivalences (where the most valuable insights typically reside)
• Underlying motivational triggers that guide behavior

In short, Precognitive Research helps us craft messaging that works harder to communicate your concept, program or service to your target audiences.

Precognitive Inspired Messaging

Our Precognitive Research goes beyond the depths of traditional cognitive
research techniques such as surveys, Q & A
and discussions. (These techniques allow study participants to limit or
edit disclosure of closely held insights and attitudes.) By contrast,
Precognitive Research serves as a gateway to real human insights. And when
it’s used to shape marketing campaigns, the result is messaging that truly
resonates with your target audiences and motivates desired behaviors – to
drive measurable results for your programs.

The key is breaking down the barriers to real communication. To elevate
the research discourse beyond politically correct responses, Summit utilizes
a wide range of innovative data gathering techniques, which allow us to
dig for subliminal, emotional and intuitive responses that respondents
usually keep close to the vest.

Armed with these key insights, Summit confidently dives into the message
development process, creating marketing communications that are on target,
on point and designed to move your audiences to action.