Build trust by educating your target audience in a friendly, conversational tone.
Challenge: SelectQuote Insurance Services needed to introduce a new division of their company. SelectQuote Senior helps Medicare eligible individuals find the coverage they need at the lowest price. Selecting Medicare coverage is a confusing and intimidating process for many seniors. SelectQuote Senior needed communications that positioned them as an educational resource and advocate for those in need of coverage. In addition to targeting individuals, SelectQuote Senior needed communications that spoke to large corporations. As more and more companies cease to provide healthcare benefits to retiring employees, those employees must turn to Medicare for healthcare coverage. SelectQuote Senior would like to be the preferred partner of corporations and help their retiring employees find the best Medicare coverage plan that fits their needs and budget.
Solution: Position SelectQuote Senior as experts and advocates in the confusing realm of Medicare coverage options – helping individuals find the best coverage for the lowest price. Create educational and easy-to-understand information packets, brochures, handouts, PowerPoint presentations, trade show display and premium promotional products. All communications have a consistent look and voice, helping to establish the SelectQuote Senior brand.