Driving local traffic to branded restaurants co-located within national truck stops.
Challenge: Travel Centers of America and Petro Stopping Centers have established well-regarded reputations as great places to stop among America’s highway drivers. Their on-premise restaurants get their share of traffic, yet needed a way to drive sales from the local market.
Solution: Create a variety of ads, flyers and in-restaurant materials targeting area businesses, organizations, schools as well as friends and family members of employees. Breakfast and dinner fundraising events were created along with a number of other tactics – all with a consistent, branded look and personality for each one of the five different restaurant brands, helping to attract more repeat customers and boost sales among area residents.