Introducing a Trusted Brand Name to a Whole New Category.
Challenge: To help Procter & Gamble enter the franchise industry by developing and executing the local store marketing for Tide Dry Cleaners.
Solution: From initial strategic planning to tactical execution, a comprehensive marketing campaign was developed and continues to be expanded to position Tide Dry Cleaners as the fresh approach to dry cleaning. Executions include highly targeted direct mail and email campaigns, video, website development, social media, print, radio, online advertising, compelling collateral materials and powerful in-store signage – providing new consumer experiences and franchise opportunities to help Tide Dry Cleaners change dry cleaning for good.