Moving people to donate throughout the year.
Challenge: To expand The Salvation Army's donor pool and encourage periodic donors to migrate to monthly giving – providing a steady source of year-round donations.
Solution: The “Bed & Bread Club” was created and implemented to establish a new opportunity to provide food and shelter to the hungry and homeless. By asking for and securing monthly pledges, the program provides a steady, cost-efficient channel to engage donors and ensure ongoing financial commitment. In fact, The Salvation Army’s “Bed & Bread Club” has generated more than $35 million in donations since its inception.