Developing a Lead Generation Pipeline
Academy Bank turned to us to generate a pipeline of leads for their commercial lending team. We leveraged the bank’s portfolio of high-profile development projects in Kansas City and developed an inbound marketing strategy that helped introduce them to digital marketing.
Our digital demand generation strategy earned the attention of prospects through an offer on Academy Bank’s website.
Using the compelling offer of a case study of Academy Bank’s relationship with Copaken Brooks, a leading commercial real estate developer, we proved that if Academy Bank can help one local company fund their new development, they can do it for other companies as well. This created a sustainable flow of qualified prospects interested in Academy Bank’s commercial lending solutions.
In less than 12 weeks, our program generated more than 9,200 visits to the website landing page that featured the article.