In the News: Bed & Bread Club generates $100 Million for The Salvation Army

Summit Marketing is enjoying a bit of notoriety today. The Chronicle of Philanthropy has dedicated space on their website to draw attention to the fact that this year, one of our most successful fundraising programs, turns 25 years old. Yes, The Bed & Bread Club has been helping to feed and shelter those in need for a quarter of a century!

This unique club has set the standard for successful donor pledge programs. It’s the first and only true donor pledge program for The Salvation Army, raising awareness of the organization’s mission. The Club has generated more than $100 million for delivering basic services to struggling individuals and families.

The idea for the club came from Summit Marketing’s Barbara Antrim-Bledsoe, who saw the need for non-profits to establish a steady, predictable stream of income. “I knew if I could get a large enough group of individual donors to write a check for $10 each month, it would significantly increase overall income.” Today Summit Marketing manages 106 Clubs with nearly 20,000 active members around the country, processed nearly a million and a half gifts with no sign of slowing down.

The Bed & Bread Club has turned donors into philanthropists, and engaged them through stories about how their gifts have made a real difference in the lives of men, women and children – often preventing them from becoming homeless, going hungry or falling deeper into desperation. And donors have responded by fulfilling their pledges at an incredible 93%, and even increasing their other gifts to The Salvation Army throughout the year.

If you have ever considered what a donor pledge club can do for your organization, we invite you to let Summit Marketing make a case for our brand of Club that works for you, your mission and your donors.

We invite you to check out the article about The Bed & Bread Club’s accomplishments and this exciting milestone. We are so pleased to celebrate this success, and we are optimistic that this model of donor loyalty programs can lift your success to a whole new level.

For more information about donor pledge programs, contact Michelle Noyes, Vice President of Strategic Fundraising at Summit Marketing, 800-843-7347, or michelle.noyes@summitmarketing.com.