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Summit Social

Summit Social

  • 19 Apr 2012

    Advertising Trust Survey

    It’s no secret that most of us put more stock in the recommendations we get from friends and family than in traditional advertising. The latest data from Nielsen’s Global Trust in Advertising Survey shows just how dramatic that shift is:

     

    1. 92% of consumers trust earned media (word-of-mouth, friend or family recommendations, etc.) above all other advertising. That’s an increase of 18% since 2007.

     

    2. Less than 50% trust paid ads in traditional media. That’s a decline of more than 20% since 2009.

     

    3. Search ads get the highest “relevance rating” from Nielsen’s global panel of respondents (42%), followed by video ads (36%), ads on social networks (36%) and then banner ads (33%). According to Nielsen’s global head for advertiser solutions Randall Beard, this shows that “there is still much potential for marketers looking to reach the right audience through advertiser-driven messages.”

     

    4. One of their conclusions, found on page 8, is that there is “room for improvement by marketers to make a more personal connection with consumers.”

     

    Full Report: global-trust-in-advertising-2012

     

    For this survey, Nielsen interviewed 28,000 online consumers in 56 countries throughout Asia Pacific, Europe, Latin America, the Middle East, Africa and North America.

  • 16 Apr 2012

    Demand the Intelligence Advantage

    Download our latest white paper today and uncover critical insights that directly influence behavior!

     

    http://www.summitmarketing.com/intelligent-insights/

     

     

  • 05 Apr 2012

    Summit Marketing Top 15 Area Advertiser, Kansas City Business Journal

    The Kansas City Business Journal recognized Summit Marketing as a top 15 advertising agency located in the Greater Kansas City Metropolitan Area.

    Ranking agencies based on locally generated advertising income for calendar year 2011, the Kansas City Business Journal has identified Summit Marketing as one of the city’s very best. With a legacy of more than 26 years of delivering creative and award winning solutions for commercial, not-for-profit and government clients, Summit Marketing continues to build on its story of achievement.

    Key messages to consider as it relates to this ranking:

    • During its 26 year history, Summit Marketing has worked through the ebbs-and-flows of the advertising business and continues to be a successful agency; constantly working to investigate and develop new and innovative solutions.
    • Appearing as a top 15 advertising agency during these turbulent economic times reveals the character of Summit Marketing’s team and the strategic vision of its leadership.
    • Summit Marketing has delivered creative solutions for clients including the American Red Cross, the U.S. Army and Applebee’s. As the strategic partner, Summit Marketing’s work has ensured clients achieve their strategic goals and objectives; Summit Marketing’s success is measured by the success of its clients.
    • Summit Marketing is proud to maintain an office in the Greater Kansas City Metropolitan Area. As Summit Marketing continues to grow its business, the agency does so in the backdrop of a warm and inviting city.
    • It is an honor to be mentioned alongside other great Kansas City based agencies.

    While being named a top 15 advertising agency for 2011 is a great achievement, Summit Marketing will not be resting on its laurels and is already working towards even greater success for 2012.

    You can view the digital publication at this link and the list is available on page 6. Please note that we are also listed in the Top 10 agencies (number 9) for number of employees!

    Cheers,

    Lisa

  • 03 Apr 2012

    Goodbye, anonymity: Latest surveillance tech can search up to 36 million faces per second

    Great article:

    Welcome to the next generation in surveillance technology. A Japanese company, Hitachi Kokusai Electric, has unveiled a novel surveillance camera that is able to capture a face and search up to 36 million faces in one second for a similar match in its database.

    While the same task would typically require manually sifting through hours upon hours of recordings, the company´s new technology searches algorithmically for a facial match. It enables any organization, from a retail outlet to the government, to monitor and identify pedestrians or customers from a database of faces.

    Hitachi’s software is able to recognize a face with up to 30 degrees of deviation turned vertically and horizontally away from the camera, and requires faces to fill at least 40 pixels by 40 pixels for accurate recognition. Any image, whether captured on a mobile phone, handheld camera, or a video still, can be uploaded and  searched against its database for matches.

    “This high speed is achieved by detecting faces through image recognition when the footage from the camera is recorded, and also by grouping similar faces,” Seiichi Hirai, Hitachi Kokusai Electric researcher told DigInfo TV.

  • 29 Mar 2012

    Thinkers need Doers and Idealists need Number-Crunchers

    An interesting article in Forbes stated there are 5 Personality Traits of Innovators.  The article explained that Thinkers need Doers, Idealists need Number-Crunchers and that organizations with healthy cultures maintain an effective balance of Risk Takers and the Risk Averse.  There are 5 Personality Traits and not one is more preferable than the other.

     

    So, which one of the Personality Traits do you closely resemble?

    Movers and Shakers. With a strong personal drive, these are leaders. Targets and rewards motivate them strongly, but a major incentive for this group is the idea of creating a legacy and wielding influence over others. These are the ones who like being in the front, driving projects forward (and maybe promoting themselves in the process), but at the end of the day, they provide the push to get things done. On the flip side, they can be a bit arrogant, and impatient with teamwork.  Movers and Shakers tend to cluster in risk and corporate strategy, in the private equity and media industries, at mid-size companies; though they comprise 22% of total executives, at companies with revenues of $25 million to $1 billion, Movers and Shakers can encompass up to one-third of the executive suite.

    Experimenters. Persistent and open to all new things, experimenters are perhaps the perfect combination for bringing a new idea through the various phases of development and execution. “Where there is a will, there is a way,” is perhaps the best way to describe them. They’re perfectionists and tend to be workaholics, most likely because it takes an incredible amount of dedication, time and hard work to push through an idea or initiative that hasn’t yet caught on. They take deep pride in their achievements, but they also enjoy sharing their expertise with others; they’re that intense colleague who feels passionately about what they do and makes everyone else feel guilty for daydreaming during the meeting about what they plan on making for dinner that night. Because they’re so persistent, even in the face of sometimes considerable pushback, they’re crucial to the innovation cycle. They tend to be risk-takers, and comprise about 16% of executives – and are most likely to be found in mid-size firms of $100 million to $1 billion (20%). Surprisingly, they’re least likely to be CEOs or COOs – just 14% and 15%, respectively, are Experimenters.

    Star Pupils. Do you remember those kids in grade school who sat up in the front, whose hands were the first in the air anytime the teacher asked a question? Maybe they even shouted out “Ooh! Ooh!” too just to get the teacher to notice them first? This is the segment of the executive population those kids grew into. They’re good at…well, they’re good at everything, really: developing their personal brand, seeking out and cultivating the right mentors, identifying colleagues’ best talents and putting them to their best use. Somehow, they seem to be able to rise through the ranks and make things happen, even when corporate culture seems stacked against them. Unsurprisingly, CEOs tend to be Star Pupils. What’s most interesting about this group, though, is the fact that, at 24% of corporate executives, they don’t seem to cluster in any one particular job function, industry or company size; rather, they can grow and thrive anywhere: IT, finance, start-ups, established MNCs. They’re the stem cells of the business world.

    Controllers. Uncomfortable with risk, Controllers thrive on structure and shy away from more nebulous projects. Above all, they prefer to be in control of their domain and like to have everything in its place. As colleagues, they’re not exactly the team players and networkers;  Controllers are more insular and like to focus on concrete, clear-cut objectives where they know exactly where they stand and can better control everything around them. They comprise 15% of executives — the smallest group overall — and tend to cluster on both extremes of the spectrum: either in the largest enterprises (with 1,000 or more employees) or the smallest (with fewer than 10). This makes sense when you think about it: controllers thrive on overseeing bureaucracy (at larger firms) or having complete control over all aspects of their sphere – at the smallest firms, they may be the business owner who has built an entire company around their personality. Controllers pop up most frequently in sales and marketing and finance, and populate the more practical, less visionary, end of the corporate hierarchy: these are the department heads and managers who receive their marching orders and get to mobilizing their troops to marching.

    Hangers-On. Forget the less-than-flattering name; these executives exist to bring everyone back down to earth and tether them to reality. On a dinner plate, Hangers-On would be the spinach: few people’s favorite, but extremely important in rounding out the completeness of the meal. Like Controllers, they don’t embrace unstructured environments, and they tend to take things one step further, hewing to conventional wisdom and tried-and-true processes over the new and untested. When asked to pick a side, Hangers-On will most likely pick the middle. This is not necessarily a bad set of characteristics to have; someone has to be the one to remind everyone of limitations and institutional processes. While they comprise 23% of all executives – the same no matter the company size – they cluster most strongly in the CFO/Treasurer/Comptroller role, where 38% are Hangers-On. This makes sense; someone has to remind everyone of budget and resource constraints.

     

    To read the full article, visit: http://www.forbes.com/sites/brennasniderman/2012/03/21/the-five-personalities-of-innovators-which-one-are-you/

  • 14 Mar 2012

    Harvesters has good marketing!

    Harvesters in Kansas City is about the 5th largest food bank in the country. I think they have some great marketing ideas.

    Today I see they are asking gardeners to “plant an extra row to feed the hungry” and they encourage you to grow fruits and veggies that will last and survive the transport. They also link you to drop off sites around the city.

    http://www.harvesters.org/GiveFood/Index.asp?x=050%7C030%7C010&%7E

    I do love Harvesters.

  • 14 Mar 2012

    Google – once a technology company, now an advertising company

    I found this blog entry interesting as it’s from a former Googler that discusses how the company culture within Google has changed due to the emphasis of social and the rise of Facebook.  He compares Google to being the rich kid that didn’t get invited to the cool party.  So the rich kid decided to have a party of its own (hence Google+) and it didn’t work.  Interesting comparison and blog entry.

    http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx

  • 05 Mar 2012

    Yahoo! Restructuring

    I find it amazing that a company that not too long ago was once hovering around the #1 position of most popular websites is now undergoing a massive restructuring.  While it fits the axiom that technology moves faster than our adoption of it; one would expect the leadership of Yahoo! to have the foresight to correctly lead the company in this ever-changing world of technology.  For me, this article further crystallized the speed in which technology moves.

     

    http://www.foxbusiness.com/technology/2012/03/05/yahoo-to-layoff-thousands-in-massive-restructuring-report/

     

     

  • 16 Feb 2012

    Social Media Best Practices

    Thank you to all of you who attended the lunch-n-learn yesterday! I appreciated all the questions and hope you found the hour valuable. I wanted to share with you the presentation for future reference or in case you weren’t able to join us.

    KC IABC Business Communicators Summit – Keynote [slideshare id=11548484&w=425&h=355&sc=no]

    As I mentioned at the end of the presentation, we have made great progress in establishing various social channels for Summit Marketing. You can visit and participate with us here:

    Facebook
    Twitter
    YouTube
    LinkedIn
    Slideshare

    We are working with the magic men (Doug and Lance) to auto-populate the email signature I talked about yesterday…hopefully we will have this done by the weekend. If everything works out, there will be no action on your end. Keep your fingers crossed that Doug and Lance come through again to make magic happen!

    Be on the look out for future lunch-n-learns…we have only started the conversation! The knowledge available within this company is quite amazing and I personally look forward to learning from all of you and your experience.

  • 10 Feb 2012

    Crazy Cool QR Codes


    These are some of the coolest QR Codes I’ve seen, both visually and functionally. Had to share it. Follow the link below to check ‘em out for yourself.

    http://blog.kissmetrics.com/genius-qr-codes/

    *For Blog Subscribers who read these posts via email…my last post contained a link that didn’t show up in the email delivery. So just in case that happened again, here’s the URL to cut & paste into your browser: http://blog.kissmetrics.com/genius-qr-codes/ )
    Thanks!