Intelligent Insights. Get Access Now!

Summit Social

Summit Social

  • 26 Oct 2011

    Cara Breeden McDonald — Show & Tell

    I just tied the knot (don’t have the professional photos yet, but these will suffice)

    Yes, we are wearing sneakers.

     

    We honeymooned in Negril, Jamaica.

     

    No children yet, but we do have a Toy Yorkie named Reilly (named after his dad’s favorite sports writer, Rick Reilly)

    Don't fall in love with me. I dare you.

    and a three-year-old niece, Lola.

    She LOVES ice cream!

     

    I practice yoga, play rec league softball and soccer and also love to run (especially with my best friend, who happens to be my sister.)

     

    I love this idea … I hope you all keep these posts coming!

  • 26 Oct 2011

    Kristin Genovese – Show and Tell

    I’m calling this: 5 (Random) Things About Me…

    1. I was a victim of  “80s hair.”


    Scary, isn’t it? I thought it was appropriate since Halloween is next week. I think I went through a can of hair spray a week back then.

    2. My latest passion is jewelry making.


    I never met a stone/sparkly item I didn’t like. So much so that I’ll be opening my own Etsy shop soon. Stay tuned!

    3. I love, love, love to travel.



    That’s me on the Great Wall of China, outside Beijing. Just a day before I came down with some dreaded Chinese intestinal illness and thought I was going to die. But that’s a story for another post.

    4. I have a second degree black belt in Tae Kwon Do.


    Sounds impressive, doesn’t it? In all reality I haven’t practiced in a few years and I’m pretty rusty. But I loved doing it and hope to take it up again one day. Maybe when my daughter gets older, which brings me to…

    5. My greatest accomplishment: my daughter, Gemma


    I couldn’t do a post and not slip in a gratuitous baby photo! She’s 10 months, and my husband and I are having an absolute blast with her. (I promise never to let her out of the house sporting a hair style like photo #1.)

    So that’s a slice of my life… thanks for letting me share!

    Kristin

  • 25 Oct 2011

    Kevin Duy – Show & Tell Post #1

    Hey everyone. For my first post during Summit Show & Tell Week, I thought I’d share some fun fall photos of stuff my wife (Kim) and I have done the past few weekends with our three boys: Gehrig (8), Brayden (5) and Carter (4).

    (Note to all you Summit Select Subscribers: These Show & Tell Posts with photos & videos will be a much better experience if you go right to the Summit Select homepage instead of seeing everything via your inbox.) www.summitselect.wordpress.com

    Leaf Pile!

    Getting pumpkins from the Stuckmeyer Farms pumpkin patch.

    Our annual hike at Pere Marquette State Park along the Great River Road in Grafton, IL.

  • 25 Oct 2011

    Lisa Moeller – Show & Tell

    Lisa Moeller - Show & Tell

    Ok, here is a little snapshot of my life. Enjoy!

    - Lisa Moeller

  • 24 Oct 2011

    Google Fiber Update

    Just wanted to let you know that Google Fiber is working with SMCKC (Social Media Club of Kansas City). SMCKC will be posting the latest updates/news to our Google Fiber blog (http://gigabitcity.smckc.com/).

    There’s no doubt Summit and our clients can benefit from this technology when it comes to KC … the question is how? Stay in the know and keep those creative wheels turning.

    Happy brainstorming!

    Here’s the blog link, one more time: http://gigabitcity.smckc.com/

  • 20 Oct 2011

    Next Week Is Summit Show & Tell Week

    I am officially proclaiming Monday, October 24 – Friday, October 28,
    Summit Show & Tell Week on Summit Select.
    In the spirit of our Cultural Cornerstones: Attitude, Gratitude, Respect & Teamwork, I’d like every Summiteer to make at least one simple blog post that shares something about themselves.

    I’m not talking about writing your life story. I’m talking about posting a few photos and/or videos that helps show and tell who you are outside of the workplace. If a few sentences of copy would help explain/enhance your photos or videos, by all means, write away.

    What did you do last weekend? Share it with us. What are your hobbies and talents? If you love hiking, post something from your most recent hike. If you’re passionate about cooking, make our mouths water with a photo of your signature dish. (Including the recipe would be nice too! :>) If you want to brag about your kids or pets, show ‘em off right here on the blog. And don’t feel limited to one post. If you want to share something new everyday, that’s even better!

    Is this mandatory? Of course not. (Who the heck am I? :>)
    Will it be fun? I think so!

    Consider this your 15 minutes. Because really, that’s all the time it will take to share a little something about yourself with your fellow Summiteers.

    For step-by-step instructions on how to post a blog, click this link: Summit Select Blogging Instructions

    FYI…if you want to post a video, it needs to be hosted on a separate site like YouTube or Vimeo. If you want your video to appear as a video box within your post, then you just need to copy the Embed code from your video and paste it into your blog copy. Or, if you don’t mind your video being displayed as a text link within your post, you can copy and paste the URL link into your blog copy.
    (We’d have to upgrade the blog to a premium account in order to directly post a video file.)

    If you have any questions, call or email me (X:3503 – kevin.duy@summitmarketing.com)

    Can’t wait to learn about you!

     

  • 18 Oct 2011

    Cultural Cornerstone – Attitude

    As promised, here’s my first followup to the introduction to our Cultural Cornerstones.  Remember, they are Attitude, Gratitude, Respect and Teamwork.

    So, let’s spend a quick minute on Attitude . . .

    According to my online dictionary, an attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment.  That’s a pretty solid description in my mind.

    A Positive or Negative evaluation of something.  How many times each day do we make these evaluations?  Dozens?  Hundreds?  Thousands?  We could argue that every second of the day we encounter a new opportunity to evaluate our surroundings, our tasks, etc.  In that case, during an 8 hour office day, we each have 28,800 opportunities to reshape our attitudes.  (Did I do that math correctly?)

    Now, I have an occasional mood swing, but not every second, nor minute . . . and rarely even by the hour.  How about you?  So, realistically, it takes a pretty big surprise to knock me out of a fairly positive and focused attitude.

    Here’s my proposition . . .

    The Attitude we start each day with is likely to shape a good chunk of our day.  If I suppose we each are capable of starting fresh each morning with a positive attitude, then perhaps our focus should be on those moments and circumstances that can derail all that good energy.

    How do you handle surprises, unexpected challenges, curve-balls?   What’s your first reaction?  Where does your attitude immediately go?  Important questions indeed, as your attitude can impact mine and so on.  Sort of a chain reaction of bad mojo can spread like wildfire.

    What if we each put a real focus on monitoring our own attitudes for the next few days?  Would we find opportunities to focus on remaining positive more often?  Would that focus result in a healthier work environment?  Isn’t it possible that a positive attitude can be contagious?

    Bottomline:  We each have our moments of stress and frustration.  Circumstances and challenges are often dumped upon us with no invitation.  An attitude of “find a way to say yes” and “attack the problem, not the person” is how I personally stay on track.  I’d like to think that also results in a positive outlook and approach to dealing with people.  How do you encounter and respond to challenges and challenging people?

    A positive attitude is one of our Cultural Cornerstones.  It is essential on so many levels.

    Take a minute (right now, while it’s on your mind) and share — on this blog — an example of a person here at Summit who has recently focused on keeping a positive attitude in a tough circumstance.  Name them and publicly thank them.  I’d love to see dozens of examples.  If nothing else, your example should be a great reminder that we are a company with fantastic people who value each other and the work we’re asked to do.

    Thanks for keeping a positive attitude at every turn.  It makes a HUGE difference!

    Michael

     

     

  • 26 Sep 2011

    Hey KC Chiefs Fans. It Could Be Worse.

    Yes, your Kansas City Chiefs are off to an 0 – 3 start. But at least your team’s marketing department doesn’t think you’re a bunch of idiots that don’t know what in the world to do while at the game. (That’s marketing 101 isn’t it? Insult your audience. Make them embarrassed to be associated with your brand.)

    What am I talking about? Well, if you haven’t yet heard about this embarrassment to St. Louis football fans, I give you…RAM RULES!  tinyurl.com/3zerx85

    Our Rams are also 0 – 3. So apparently we’re bigger idiots than the Rams marketing executives think. Not only do we not know how to help our team win, but we can’t even do it right when we have the rules explained for us. Maybe these awesome rules will work at Arrowhead, because they’re not doing a darn thing at our warehouse, er…dome.  Slow clap it out Chiefs fans.

  • 16 Sep 2011

    Why Does Michael Tritt Have A Mustache? Play The Game Now!

    ***PLEASE NOTE. If you’re an email subscriber, you’ll need to click on the link below to see the photo. And that’s really the most important part of the game.***

    (Please read the following with the voice of a cheesy game show host in your head.)

    It’s time now to play every Summiteer’s favorite game…..Why Does Michael Tritt Have A Mustache? And noooowwww let’s welcome our next contestant….YOU! All you need to do is look at the photo of Michael with that tremendous ‘stache, and complete the following sentence:

    “Michael Tritt grew a mustache _______________________________.”

    Complete the sentence in the comments section below.

    Thanks for playing Why Does Michael Tritt Have A Mustache? We’ll see you next time. (Hopefully)

  • 13 Sep 2011

    Foursquare: Someone Doesn’t Get It. Is It Me, Or Is It Businesses?

    Someone is missing the point of Foursquare and I don’t think it’s me. (I don’t mean to brag, but I am the Mayor of three places, including Summit Marketing, St. Louis.) Please correct me if I’ve got it all wrong. If I haven’t been using the app properly then, by all means, let me know so that others can learn from my silly mistakes.

    Before you read any more, I must disclose something that you may find hard to believe. I am not a socialite. I don’t hit all the trendy spots in town and ‘Check In’ to announce my presence to all my online friends. I don’t use Foursquare as a tool to find out where all my friends are hanging. I have one friend on Foursquare and she’s my wife. (Gotta keep tabs on her somehow :>)
    So maybe that’s why I’m not seeing any benefit to Foursquare. Does the number of friends you have influence how many or what kind of offers you get? Nope. At least I didn’t find any mention of that when I read about using specials within Foursquare’s merchant section. http://support.foursquare.com/entries/481480-what-are-foursquare-specials

    So unless I’m missing something, the businesses around here are definitely missing something. They’re missing out on my loyalty.

    For the past two months I’ve been using Foursquare to check in at the different businesses I visit. I have yet to receive or unlock a special that has benefited me. Not even a Newbie special or a special when I became Mayor.

    I visit some places, like grocery stores, 1-3 times a week. (Don’t I live an exciting life?) I think grocery stores provide a great example for our discussion here. A couple miles from my home, two competing grocery stores (Dierberg’s and Schnuck’s) are located across the street from each other. I drive past them every day so they’re both equally convenient. Here’s the thing…I’m not loyal to either store. Some days I go to Schnuck’s, some days I go to Dierberg’s. I don’t have any rhyme or reason for that. Over the past two months I’ve checked in at Schnuck’s 9 times and Dierberg’s 7 times. And I have absolutely nothing to show for it. OK, every once in a while I get a nifty little badge icon and a congratulatory message on my phone from the nice folks at Foursquare, but not one thing from the actual store where I’m checking in.

    All it would take is for one of the stores to give me a valuable special and they would get the lion’s share of my business. Now I don’t expect them to turn my visit into that awesome old game show, Supermarket Sweep, but $5 off a purchase of $50 would be cool.

    Giving me a simple offer like that would engage me and allow me to interact with their brand on my phone. More important, it would make me want to continue to check in at their store to see what other specials I could unlock. The more specials I would unlock, the more connected to the brand I would become.

    In a way, a check in is like a consumer asking a business for some love. When check in after check in gets ignored, it’s like the business’ way of rejecting their customers. One can only take so much rejection before moving on.

    I can see the potential value Foursquare offers to businesses and consumers. But until businesses “get it”, I don’t see how Foursquare will survive. The potential will go unfulfilled. If there’s nothing in it for me, then why should I care?

    So do I have this all wrong or do you agree with me? What are your experiences with Foursquare? Let me know in the comments below.

    Thanks for reading.
    -Kevin