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Summit Social

  • 19 Apr 2012

    Advertising Trust Survey

    It’s no secret that most of us put more stock in the recommendations we get from friends and family than in traditional advertising. The latest data from Nielsen’s Global Trust in Advertising Survey shows just how dramatic that shift is:


    1. 92% of consumers trust earned media (word-of-mouth, friend or family recommendations, etc.) above all other advertising. That’s an increase of 18% since 2007.


    2. Less than 50% trust paid ads in traditional media. That’s a decline of more than 20% since 2009.


    3. Search ads get the highest “relevance rating” from Nielsen’s global panel of respondents (42%), followed by video ads (36%), ads on social networks (36%) and then banner ads (33%). According to Nielsen’s global head for advertiser solutions Randall Beard, this shows that “there is still much potential for marketers looking to reach the right audience through advertiser-driven messages.”


    4. One of their conclusions, found on page 8, is that there is “room for improvement by marketers to make a more personal connection with consumers.”


    Full Report: global-trust-in-advertising-2012


    For this survey, Nielsen interviewed 28,000 online consumers in 56 countries throughout Asia Pacific, Europe, Latin America, the Middle East, Africa and North America.

  • 16 Apr 2012

    Demand the Intelligence Advantage

    Download our latest white paper today and uncover critical insights that directly influence behavior!




  • 11 Apr 2012

    April 2012 Consumer Insights Survey

    Summit Marketing is conducting an online survey to capture societal sentiment regarding what impact, if any, increased fuel prices has on the decision to dine out.  We ask that you take a few minutes to complete the short survey and then share it through your personal email groups and networks including your Facebook, Twitter and LinkedIn contacts.


    As a thank you for completing the survey, your email address will be entered into a drawing for a $100 American Express gift certificate.


    Be sure to complete the survey before it closes on Monday, April 13!  Click here to take the survey now.


  • 11 Apr 2012

    Summit Marketing is Hiring!

    Due to continued growth, we are hiring again! If you want to join a smart, fast-paced and fun team and have the skills that make your peers envious, please submit your interest. You can learn more about our open positions and their requirements by visiting our careers page.

  • 05 Apr 2012

    Summit Marketing Top 15 Area Advertiser, Kansas City Business Journal

    The Kansas City Business Journal recognized Summit Marketing as a top 15 advertising agency located in the Greater Kansas City Metropolitan Area.

    Ranking agencies based on locally generated advertising income for calendar year 2011, the Kansas City Business Journal has identified Summit Marketing as one of the city’s very best. With a legacy of more than 26 years of delivering creative and award winning solutions for commercial, not-for-profit and government clients, Summit Marketing continues to build on its story of achievement.

    Key messages to consider as it relates to this ranking:

    • During its 26 year history, Summit Marketing has worked through the ebbs-and-flows of the advertising business and continues to be a successful agency; constantly working to investigate and develop new and innovative solutions.
    • Appearing as a top 15 advertising agency during these turbulent economic times reveals the character of Summit Marketing’s team and the strategic vision of its leadership.
    • Summit Marketing has delivered creative solutions for clients including the American Red Cross, the U.S. Army and Applebee’s. As the strategic partner, Summit Marketing’s work has ensured clients achieve their strategic goals and objectives; Summit Marketing’s success is measured by the success of its clients.
    • Summit Marketing is proud to maintain an office in the Greater Kansas City Metropolitan Area. As Summit Marketing continues to grow its business, the agency does so in the backdrop of a warm and inviting city.
    • It is an honor to be mentioned alongside other great Kansas City based agencies.

    While being named a top 15 advertising agency for 2011 is a great achievement, Summit Marketing will not be resting on its laurels and is already working towards even greater success for 2012.

    You can view the digital publication at this link and the list is available on page 6. Please note that we are also listed in the Top 10 agencies (number 9) for number of employees!



  • 05 Apr 2012

    SEO Scammers Versus SEO Specialists

    Just read a great article that compares SEO Scammers to SEO Specialists.  The world of Search Engine Optimization is constantly evolving in conjunction with the updates made by the SE’s.  And to those that do not follow these changes, the world of SEO can seem daunting.  Most businesses rely on an outside expert to lead their SEO strategy.  Yet, how can a business decision maker discern from a SEO Scammer versus an SEO Specialist?  Perhaps this comparison list will serve as a guide:

    Scammers promise quick results for quick cash.
    Specialists (I’m refraining from using the word “expert” here) advise sustainable results over time and speak of your marketing dollars spent as a business investment rather than a quick spin of the return-on-investment (ROI) wheel.
    Scammers speak of guaranteed top listings or No.1 placement.
    Specialists will let you know that nobody—no one—can guarantee top search engine rankings or page rankings. Specialists are also more likely to show you a list of top-ranking client sites or testimonials that pan out when you do your due diligence.
    Scammers promise to list your business on hundreds of directories and search engines… practically overnight.
    Specialists speak of listing your business on relevant directories and online resources, and likely not on search engines, because they know that if other elements of your online marketing are in place, search engines will find you organically.
    Scammers speak of immediate results.
    Specialists speak of the big picture.

  • 03 Apr 2012

    Goodbye, anonymity: Latest surveillance tech can search up to 36 million faces per second

    Great article:

    Welcome to the next generation in surveillance technology. A Japanese company, Hitachi Kokusai Electric, has unveiled a novel surveillance camera that is able to capture a face and search up to 36 million faces in one second for a similar match in its database.

    While the same task would typically require manually sifting through hours upon hours of recordings, the company´s new technology searches algorithmically for a facial match. It enables any organization, from a retail outlet to the government, to monitor and identify pedestrians or customers from a database of faces.

    Hitachi’s software is able to recognize a face with up to 30 degrees of deviation turned vertically and horizontally away from the camera, and requires faces to fill at least 40 pixels by 40 pixels for accurate recognition. Any image, whether captured on a mobile phone, handheld camera, or a video still, can be uploaded and  searched against its database for matches.

    “This high speed is achieved by detecting faces through image recognition when the footage from the camera is recorded, and also by grouping similar faces,” Seiichi Hirai, Hitachi Kokusai Electric researcher told DigInfo TV.

  • 29 Mar 2012

    Thinkers need Doers and Idealists need Number-Crunchers

    An interesting article in Forbes stated there are 5 Personality Traits of Innovators.  The article explained that Thinkers need Doers, Idealists need Number-Crunchers and that organizations with healthy cultures maintain an effective balance of Risk Takers and the Risk Averse.  There are 5 Personality Traits and not one is more preferable than the other.


    So, which one of the Personality Traits do you closely resemble?

    Movers and Shakers. With a strong personal drive, these are leaders. Targets and rewards motivate them strongly, but a major incentive for this group is the idea of creating a legacy and wielding influence over others. These are the ones who like being in the front, driving projects forward (and maybe promoting themselves in the process), but at the end of the day, they provide the push to get things done. On the flip side, they can be a bit arrogant, and impatient with teamwork.  Movers and Shakers tend to cluster in risk and corporate strategy, in the private equity and media industries, at mid-size companies; though they comprise 22% of total executives, at companies with revenues of $25 million to $1 billion, Movers and Shakers can encompass up to one-third of the executive suite.

    Experimenters. Persistent and open to all new things, experimenters are perhaps the perfect combination for bringing a new idea through the various phases of development and execution. “Where there is a will, there is a way,” is perhaps the best way to describe them. They’re perfectionists and tend to be workaholics, most likely because it takes an incredible amount of dedication, time and hard work to push through an idea or initiative that hasn’t yet caught on. They take deep pride in their achievements, but they also enjoy sharing their expertise with others; they’re that intense colleague who feels passionately about what they do and makes everyone else feel guilty for daydreaming during the meeting about what they plan on making for dinner that night. Because they’re so persistent, even in the face of sometimes considerable pushback, they’re crucial to the innovation cycle. They tend to be risk-takers, and comprise about 16% of executives – and are most likely to be found in mid-size firms of $100 million to $1 billion (20%). Surprisingly, they’re least likely to be CEOs or COOs – just 14% and 15%, respectively, are Experimenters.

    Star Pupils. Do you remember those kids in grade school who sat up in the front, whose hands were the first in the air anytime the teacher asked a question? Maybe they even shouted out “Ooh! Ooh!” too just to get the teacher to notice them first? This is the segment of the executive population those kids grew into. They’re good at…well, they’re good at everything, really: developing their personal brand, seeking out and cultivating the right mentors, identifying colleagues’ best talents and putting them to their best use. Somehow, they seem to be able to rise through the ranks and make things happen, even when corporate culture seems stacked against them. Unsurprisingly, CEOs tend to be Star Pupils. What’s most interesting about this group, though, is the fact that, at 24% of corporate executives, they don’t seem to cluster in any one particular job function, industry or company size; rather, they can grow and thrive anywhere: IT, finance, start-ups, established MNCs. They’re the stem cells of the business world.

    Controllers. Uncomfortable with risk, Controllers thrive on structure and shy away from more nebulous projects. Above all, they prefer to be in control of their domain and like to have everything in its place. As colleagues, they’re not exactly the team players and networkers;  Controllers are more insular and like to focus on concrete, clear-cut objectives where they know exactly where they stand and can better control everything around them. They comprise 15% of executives — the smallest group overall — and tend to cluster on both extremes of the spectrum: either in the largest enterprises (with 1,000 or more employees) or the smallest (with fewer than 10). This makes sense when you think about it: controllers thrive on overseeing bureaucracy (at larger firms) or having complete control over all aspects of their sphere – at the smallest firms, they may be the business owner who has built an entire company around their personality. Controllers pop up most frequently in sales and marketing and finance, and populate the more practical, less visionary, end of the corporate hierarchy: these are the department heads and managers who receive their marching orders and get to mobilizing their troops to marching.

    Hangers-On. Forget the less-than-flattering name; these executives exist to bring everyone back down to earth and tether them to reality. On a dinner plate, Hangers-On would be the spinach: few people’s favorite, but extremely important in rounding out the completeness of the meal. Like Controllers, they don’t embrace unstructured environments, and they tend to take things one step further, hewing to conventional wisdom and tried-and-true processes over the new and untested. When asked to pick a side, Hangers-On will most likely pick the middle. This is not necessarily a bad set of characteristics to have; someone has to be the one to remind everyone of limitations and institutional processes. While they comprise 23% of all executives – the same no matter the company size – they cluster most strongly in the CFO/Treasurer/Comptroller role, where 38% are Hangers-On. This makes sense; someone has to remind everyone of budget and resource constraints.


    To read the full article, visit:

  • 28 Mar 2012

    Social Media & the 7 Deadly Sins

    Talk about an attention-grabbing research study!  An advertising agency conducted a survey about social media habits and how and if those habits translated to the 7 deadly sins as stated in the Bible: gluttony, lust, greed, pride, wrath, envy and sloth.  Of the 562 adults surveyed, 70% committed at least 1 of the 7 deadly sins.


    Here are the rankings:

    Gluttony (content overload) 41%

    Pride (believing online friends are better than most) 37%

    Greed (craving attention) 30%

    Lust 30%

    Sloth (texting instead of calling; being online instead of exercising) 30%

    Wrath (cyber bullying) 19%

    Envy 16%


    Other findings:

    15-24 year olds were guilty of more offenses than most age groups

    25-29 year olds averaged 3+ sins each

    Wrath skewed male with 24% vs. 14% female

    Slothful skewed female with 33% vs. 26%


    So which of the deadly sins do you think you fall prey to?


  • 20 Mar 2012

    The Social Media Revolution 2012

    Being social is more than saying “Hi” to your neighbor as you walk to the mailbox.

    Being social is more than being on Facebook.

    Being social is more than Yelping an opinion on a restaurant.

    Being social is a movement, a collective, a change in the way we as people are relating to eachother.  Think not?  If I ask you who’s in your circle of friends. How would you answer?