Google: Overly Optimized Web Pages to Soon be Penalized
An announcement at Austin’s SXSW by Google’s Matt Cutt’s revealed an algorithm update that will soon penalize web pages that are too-optimized. Details are here:
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Summit Social
Summit Social
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19 Mar 2012
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16 Mar 2012
Couponing in the United States
A recent survey from Valpak shows the demographic break downs of those that use coupons. No surprise that coupons skew female. Interestingly, their findings to the question, “What wouldn’t you purchase without a coupon?” resulted in 33% of respondents answering with Carpet Cleaning.
Test your knowledge of couponing by taking the poll!
[polldaddy poll=6046230]
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14 Mar 2012
Harvesters has good marketing!
Harvesters in Kansas City is about the 5th largest food bank in the country. I think they have some great marketing ideas.
Today I see they are asking gardeners to “plant an extra row to feed the hungry” and they encourage you to grow fruits and veggies that will last and survive the transport. They also link you to drop off sites around the city.
http://www.harvesters.org/GiveFood/Index.asp?x=050%7C030%7C010&%7E
I do love Harvesters.
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14 Mar 2012
Google – once a technology company, now an advertising company
I found this blog entry interesting as it’s from a former Googler that discusses how the company culture within Google has changed due to the emphasis of social and the rise of Facebook. He compares Google to being the rich kid that didn’t get invited to the cool party. So the rich kid decided to have a party of its own (hence Google+) and it didn’t work. Interesting comparison and blog entry.
http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx
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05 Mar 2012
Yahoo! Restructuring
I find it amazing that a company that not too long ago was once hovering around the #1 position of most popular websites is now undergoing a massive restructuring. While it fits the axiom that technology moves faster than our adoption of it; one would expect the leadership of Yahoo! to have the foresight to correctly lead the company in this ever-changing world of technology. For me, this article further crystallized the speed in which technology moves.
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28 Feb 2012
very Pinterest ing
Below is a blog post I read today. I thought it was interesting and hope you do too. Additionally I need to have Lisa show me how to share blog posts
Snapshot: Very Pinteresting [breaking down the Pinterest user base]
February 27th, 2012 by Luis Oliveros | No Comments
Among the barrage of new social media sites that exploded last year, Pinterest seems to be the one service that continues to burning. Yes, it’s captured the interests of Internet users worldwide with its easy-to-manage bookmarking type of image sharing online. And if you have yet to try it, now’s a good time as any to get onboard the content sharing service.
And just like all other popular social media sites like Twitter, Facebook and Twitter, Pinterest may be on its way to integrating itself to modern pop culture—well, it’s already influencing the way we all curate content online.
A recent infograph by Virginia-based digital marketing company Modea breaks down Pinterest’s current user base. From it, you can see the diverse landscape that the Web service is servicing, allowing for an even more diverse boards and content curation. Here, you’ll see that aside from the usual stats like gender (31.8% male, 68,2% female), age, and the percentage that have children, the infograph also sheds some light on the service that pins it as a growing powerhouse in the social media scene.
For instance, the graph (with numbers sourced from ComScore, Shareaholic, and TechCrunch) reveals that their rated one million of daily site visitors spend more time on Pinterest than sites like Youtube, Facebook and Twitter. And among those who have Liked them on Facebook, 97% are women. Significant growths are also displayed with regard to annual company growth, and total unique visitors, and traffic via referrals from other Web sites.
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27 Feb 2012
LinkedIn: Effective Lead Gen & Now a Company Follow Button
Survey findings of 5,000 businesses shows that LinkedIn is 277% more effective than FB and Twitter with lead generation.
Additionally, as of this morning, LinkedIn now has an added feature for companies to add a Follow button. Directions regarding how to implement the Follow button can be found here:
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22 Feb 2012
Top Cities for Coupon Redemption
Use this article as you craft your next new/existing customer, referral or new store opening strategy.
http://stocks.newsok.com/newsok/news/read?GUID=20688448
And for those of you not in Commercial:
- STL ranks #3
- KC ranks #9
- DC ranks #16
With Atlanta #1, Tampa #2 filling out the top slots.
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21 Feb 2012
neat Twitter factoid
i heard this story on NPR today about how people on Twitter tend to follow people in other similar cities…so if you live in London, you probably aren’t going to follow someone in Po-dunk, Iowa. They mapped the trends and discovered that the model for Twitter followers is similar to maps of airline routes.
http://www.npr.org/2012/02/21/147180159/why-twitter-ties-resemble-airline-hub-maps
I am still trying to carve time out of my life to actually tweet. Right now I just follow news organizations and Mario Batali. HAHAHAHAHA.
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20 Feb 2012
Why Online Donors are Worth More than Offline Donors
The research in these reports from Blackbaud is extensive and well worth the read if you’re into all things fundraising, but I’d like to focus your attention on one piece of the findings for now:
The majority of donations still comes from traditional offline channels, but online fundraising continues to be a significant source for acquiring new donors.
In fact, the dominate giving channel for new donors 64 years old and younger is online. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.
The trend towards online fundraising is an important one to pay attention to. Here’s why …
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