SEO Scammers Versus SEO Specialists
Just read a great article that compares SEO Scammers to SEO Specialists. The world of Search Engine Optimization is constantly evolving in conjunction with the updates made by the SE’s. And to those that do not follow these changes, the world of SEO can seem daunting. Most businesses rely on an outside expert to lead their SEO strategy. Yet, how can a business decision maker discern from a SEO Scammer versus an SEO Specialist? Perhaps this comparison list will serve as a guide:
Scammers promise quick results for quick cash.
Specialists (I’m refraining from using the word “expert” here) advise sustainable results over time and speak of your marketing dollars spent as a business investment rather than a quick spin of the return-on-investment (ROI) wheel.
Scammers speak of guaranteed top listings or No.1 placement.
Specialists will let you know that nobody—no one—can guarantee top search engine rankings or page rankings. Specialists are also more likely to show you a list of top-ranking client sites or testimonials that pan out when you do your due diligence.
Scammers promise to list your business on hundreds of directories and search engines… practically overnight.
Specialists speak of listing your business on relevant directories and online resources, and likely not on search engines, because they know that if other elements of your online marketing are in place, search engines will find you organically.
Scammers speak of immediate results.
Specialists speak of the big picture.