Tide Dry Cleaners wins 2012 Gold Edison Award

Proctor & Gamble’s Tide Dry Cleaners has been recognized with a coveted 2012 Gold Edison Award for innovation and excellence in the development of new products and services. As the agency charged with launching and establishing the Tide Dry Cleaners brand and local store marketing strategies, Summit Marketing has been integral to the success of Tide Dry Cleaners. Working closely with Proctor & Gamble’s Agile Pursuits Franchising, Inc. to develop an innovative marketing plan for Tide Dry Cleaners, Summit Marketing has again delivered award winning marketing solutions for one of its clients.

 * Utilizing multiple communication vehicles, including web-based communication, Summit Marketing conceptualized and implemented enhanced branding and messaging to assist Procter & Gamble establish a new brand: Tide Dry Cleaners.

* Summit Marketing provides ongoing support; designing and managing content for the Tide Dry Cleaners website, focused on both generating customers and franchise opportunities—while establishing the Tide Dry Cleaners brand.

* To ensure ongoing success for Tide Dry Cleaners, Summit Marketing develops an annual marketing plan to account for launching a new brand, opening new stores, educating franchise owners and differentiating a retail service in an otherwise commoditized industry.

* As leaders in franchise marketing, Summit Marketing provides ongoing strategic counsel to Agile Pursuits Franchising, Inc. to assist with the launching of new Tide Dry Cleaning stores and to develop opportunities for franchisees. This includes conceptualizing and creating a robust local store marketing guide that helps Tide Dry Cleaners establish and expand their local market shares.

* Winning the Gold Edison Award in the category of New Retail Frontiers demonstrates the success Proctor & Gamble has found with Tide Dry Cleaners—and Summit Marketing is playing an important role in extending the Tide Brand to a new retail market.

Interested in what the press had to say about the win? Here are some of the top articles:

Bloomberg

Consumer Goods Technology

Street Insider