High-Value Donors Are Key to Fundraising Success — Especially Under...Read More
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We helped a Salvation Army Western Territory Division turn around unacceptable and rapidly declining acquired results from their previous vendor. Using our Summit Sonar™ strategy, we were able to increase large value donors, minimize this Division’s investment in lower value supporting donors — and do so with a lower net investment and stronger return on investment.
See our entire case study here: Direct Mail: A Divisional Turnaround
The Salvation Army Naples, Florida Corps wanted to improve their direct marketing efforts and achieve a higher ROI during its Christmas acquisition campaign. We employed IP direct marketing to serve perfectly timed and targeted digital ads while prospects received direct marketing components via mail.
To see the results, click here for the full case study: Direct Mail & Digital Advertising: Increasing Results
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