The Salvation Army Red Kettle

by | Nov 13, 2015 | 0 comments

Summit Marketing is proud of the long in depth relationship we have built with Salvation Army officers and staff. For over 28 years, we have worked beside our Salvation Army clients to support and help them communicate their mission and procure financial support from generous donors throughout the country. Our special client partners are kicking off their Red Kettle campaigns this week. Yes, it’s that time of the year when you start seeing those iconic Kettles appear in front of your favorite stores! We would like you to take a deeper look at just how impactful the donations you make in these Red Kettles are to those in need.

The Salvation Army Red Kettle idea was formed in 1891 by Captain Joseph McFee. When he saw how many hungry people there were in San Francisco, he felt compelled to make a difference. His mission was to provide a free Christmas dinner to all of the hungry people in the city. Captain McFee placed the first Kettle at the Oakland Ferry Landing with a sign that read, “Keep the Pot Boiling.” Within six years of the first Kettle, Kettles spread from the West Coast to Boston. With one simple, impromptu act of fundraising, Captain McFee had inadvertently introduced one of our most lasting Christmas traditions — giving to those less fortunate by placing money in these iconic Red Kettles!

Along with donating money, volunteers are crucial to The Salvation Army’s Red Kettle Campaign efforts. In 2003, after seeing a need for a more organized and automatic online platform for scheduling volunteer bell ringers, Summit Marketing launched Last year, there were over 285,000 volunteer hours scheduled for nearly 5,000 Salvation Army Red Kettle locations through Register to Ring. The idea of giving a few hours of your time to ring a bell this holiday season can help make a BIG difference to the lives of those in need in your local community.

The impact Red Kettle income makes on the lives of struggling men, women and children for the past 125 years is what keeps The Salvation Army programs and services funded. The money raised helps to provide food, shelter and social services to the nearly 30 million Americans in need. Every dollar dropped in a Red Kettle means someone’s life will be made a little easier. It’s a wonderful holiday tradition to be a part of and a great teaching opportunity for you to share with your children, grandchildren, nieces, nephews and friends.

There are many ways to ensure the Salvation Army has the volunteer and financial support they need to keep their mission strong. As you pass by the Kettles this holiday season, make sure to drop in whatever you can: a check, change, dollars or even a diamond ring! If YOU would like to give of your time to make a difference, volunteer a few hours at a local Red Kettle by visiting Your time will not only help those in need, but also help to build up your local community and make positive change in the lives that need it most.

Summit Marketing would like to wish all of our Salvation Army partners and their loyal donors and volunteers a very happy and overflowing Red Kettle season!

Did You Know…

  • 82 cents of every dollar donated to The Salvation Army is used to support social services in 5,000 communities nationwide?
  • The Salvation Army has appeared in hundreds of movies? From Titanic to King Kong, these movies show the incredible impact The Salvation Army officers, Bell Ringers, Red Kettles, and/or The Salvation Army Thrift Store have made had on millions of people throughout the world.
  • Jay Livingston, the cowriter of the 1951 Christmas classic “Silver Bells,” was inspired by The Salvation Army workers and volunteers who would stand on New York street corners ringing their bells?


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