What is the value of a volunteer?

by | Jun 20, 2016 | 0 comments

What is the value of a volunteer?

It’s an important question, especially in the world of nonprofit organizations. Any strategies that maximize efficiencies and lower costs are key, and one of the most crucial aspects is the assistance of great volunteers. Take a look at these numbers.

According to the Corporation for National & Community Service, in 2015, 62.8 million volunteers helped raise $184 billion through charities, nonprofits and other organizations. That’s more than 25 percent of the American adult population! The median time spent volunteering was 52 hours a year, or an average of one hour per week. And each volunteer’s time was valued at more than $23 per hour. For nonprofit organizations, time is money.

So what does all of this mean for your nonprofit organization? First, it means that millions of Americans enjoy, and place a high degree of importance on volunteerism. There’s no mistake, a significant amount of people of all ages, find value in giving their time and support to causes they believe in.

Knowing the value of a volunteer in 2016 provides organizations with an opportunity to recruit and target prospective supporters to volunteer. Without prioritization, budget allocation, time, tools and the right plan, volunteer recruitment can leave many nonprofits in the dark. Organizations who know the value of their volunteers don’t have to worry about volunteer attrition. These organizations give meaningful opportunities for volunteers to engage and show gratitude for their time and support.

It’s easy to get lost in the numbers, but it’s important to remember that the real value of volunteerism is measured in the care and attention your organization pays to your team of volunteers. Recruitment is vital, but volunteer retention is just as critical – especially as nonprofit organizations move into the holiday season. Finding the right tools for engagement that makes volunteering easy for your supporters is key! In order to encourage them to want to volunteer regularly, volunteers need to be able to find you, tell you times and places they want to help and be empowered to schedule their time online.

Remember, every hour they give you is worth $23.56 and a lifetime of support. They also connect your organization to a network of new supporters through their family, friends, neighbors and coworkers by advocating and sharing information about your organization. There are so many people in your community that believe in your mission. What better way to engage those people than providing them with the satisfaction of making a difference?

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