The Value of Volunteer Group Recruiting – Multiplying the Good

By now, the value of volunteers should ring clear as a bell.  They aid you in your labors, save you money, and help spread the word of your mission to their families, friends, and coworkers. In last year’s Red Kettle Campaign alone, volunteer bell ringers across the country raised an average of $60 per hour to support your programs and services helping those in need.

 So, what’s stronger than the heart of a volunteer?  More volunteers.

 Every strength and benefit afforded by an individual volunteer is multiplied in impact and value when they can be engaged, recruited and managed together as groups.

 Volunteers working as a united group reinforce and replenish each other, challenge and encourage each other, and strive as hard for the success of their team as for the support of their cause.

 “And let us consider how we may spur one another on toward love and good deeds,
not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching.” 
Hebrews 10:24-25 (NIV)

 We live in a new age of volunteerism, driven by social media, corporate responsibility and a heightened awareness of our own personal impacts on our community, society and world. Today’s markets and workforces express a growing preference for and commitment to brands and businesses that are socially responsible and allow them to identify with a cause or experience a sense of purpose.  Giving, volunteering and engaging communities – once public relations afterthoughts – have now become cultural pillars among corporations and organizations always on the lookout for the right volunteer and nonprofit partnership opportunities. 

 Propelled by technological and societal changes, many firms and platforms have emerged to help manage the intricacies of employee and member engagement programs.

 A federal study published in November of last year, the 2018 Volunteering in America report, cites that 30.3% of the U.S. population, or 77.34 million Americans, volunteered 6.9 billion hours to various charities in the preceding 12 months.  The report also found that nearly 80% of volunteers donated money to charities. 

 There is a heartbeat behind all this business. We recognize meeting human needs as a higher purpose.  But higher purpose itself is a human need. 

 It is important for you to capitalize on the interest of volunteers looking to engage.  Register to Ring™ gives you the power to connect with groups and families as well as individuals and makes it easy to introduce and involve them in your mission.  Our dynamic platform helps you and your staff with the recruitment and management of your volunteer bell ringers throughout the busy kettle season.

 Ask early.  Ask often.

 While every individual has their own motivation for volunteering, studies show a leading reason people join a group or an effort is that they were asked.  Even within diverse groups, a common catalyst is often a simple invitation or request delivered directly to the group.

 Remember to begin recruiting groups earlier in the year than you might typically begin recruiting families and individuals.  The companies, institutions and organizations from which you will enlist groups often plan their charitable and social impact efforts as much as a year or more in advance – so they may require extra time to budget and/or obtain approvals.

 Recruiting for group ringers works best among people who already belong to another group; a department of coworkers, a pack of friends, a family, sisters in a sorority, or members of a civic service club – they know each other, rely on each other, and are used to interacting and working toward goals as a team.  The team aspect of these relationships can provide additional degrees of allegiance, cooperation or even friendly competition to keep itself motivated.

 The Volunteer Engagement team at Summit Marketing works diligently to engage and retain more supporters for your mission and raise more money to support your important programs and services. We help develop and improve your integrated volunteer recruiting campaigns and establish best practices volunteers from among businesses, civic groups and clubs.

Register to Ring is powered by Summit Marketing.  Over the course of our 32-year partnership with The Salvation Army, we’ve developed a firsthand understanding of the challenges each command encounters – and respect for the skill and devotion of all officers, recruiting coordinators and staff. Our Register to Ring team is committed to providing the insights and resources that will help you execute more effective kettle fundraising campaigns with better returns on investment while saving you time, effort and cost.

Let us help you start transforming your Red Kettle Campaign strategy with Register to Ring’s group recruitment.

This is the second installment in our two-part series on group recruitment.

Next installment >

Inform. Engage. Inspire. Move People to Action.
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Inform. Engage. Inspire.
Move People to Action.
© 2019 Summit Marketing
Privacy Statement

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