Building Your House with SEO
Have you been told that you need to work on your search engine optimization (SEO)? Have you been asked, “why aren’t we showing on page one?” Or, are you wondering what SEO is and why it even matters?
SEO is implementing strategies to convince search engines what pages on your website are the most relevant regarding specific topics for your organization. A recent 2019 statistic shows that 75% of people on the internet never scroll past the first page of a search engine ranking page, or SERP.
Think about building your SEO the way you would build a house. First, you survey the location, then you invest in building a solid foundation. You frame the structure and floorplan, add a well-engineered roof and then move in and invite friends over. Building your SEO is no different. You need to survey your current website, invest and build the foundation with coding, frame your site with content and keywords, add link building and finally promote it.
Whether you’re looking to improve an existing website or build a new one from the ground up, you are using the same strategies to become a search-page standout.
When surveying your website, audit where you are, explore where your competitors are and investigate and learn how people are searching for your products and services. The effective SEO objective is to convince search engines you and your business are the most relevant. Your audit will provide the blueprints you need for creating short- and long-term strategies to improve your website structure and content, moving you to and keeping you and your company on page one for those searching for businesses like yours.
A strong foundation is built from your URL structure, sitemaps, response times and link architecture. As with any foundation, you don’t want cracks to appear over time to cause instability. Building a strong and solid foundation, in the beginning, will save you time and money in the long run.
Once your foundation is formed, the structure starts to take shape, especially while framing each room. When building each page of your website, quality content and keywords need to be effective so that they can hold the weight of the roof and other SEO strategies as you move forward.
The roof is one of the final pieces that helps protect the inner workings of your website from outside elements. Link building is similar, you want to protect your strategy. Link building is creating a complex ecosystem of PR, business citations and link creation which is content-based and scalable.
Once the house is built, this is where the fun comes in, because it’s time to invite and enjoy time to have friends over. The same is true with your website. Once it’s complete, it’s time to promote it. Driving traffic and leveraging the power of targeted paid strategies will help improve your SEO. Engaging visitors on social media, providing more information on YouTube and bringing in new clicks with pay-per-click [PPC] ads – these channels work together to keep your house full of prospects, clients, customers, and supporters and your website high for all to click on, on page one.