Hey Fundraisers – Don’t Stop Believing!
To say our world has changed over the past month is an understatement. The numbers in the U.S. and around the world are daunting…those affected, loss of life, soaring unemployment. The mind-numbing bad news can be isolating, hopeless and overwhelming.
Yes, the economy has taken a nosedive, and yes, no one really knows when the pandemic will end, but people haven’t stopped caring.
Individuals, corporations, government leaders and nonprofits have come together to do the right things. As a society, we have recognized that we are all interconnected and are embracing the true meaning of philanthropy.
philanthropy [ fi-lan-thruh-pee ], as defined by dictionary.com,
Altruistic concern for human welfare and advancement.
For the most part, we have adopted a “we are in this together” attitude that is not only refreshing but inspiring. And most importantly, we are embracing gratitude and the elevation of heroes.
Gratitude for the heroic medical professionals on the front lines caring for our loved one when we can’t. For the grocery store clerks and food service personnel, and delivery drivers who have selflessly put themselves at risk to ensure that others have the essentials they need. And gratitude for services that your nonprofit organization provides day in and day out.
So, now is not the time to stop believing, but instead, it’s the time to boldly forge ahead to reinforce your mission’s direct response to the pandemic, as well as position yourself for what you will do in the future.
So how can you be in the moment and look ahead?
- Take the opportunity to listen. What situations are your donors facing? How are they feeling? Offer resources that are helpful to them. Communicating with empathy and confidence during this time strengthens relationships for future support.
- Reaffirm your mission and impact. Share good news. We all need it right now.
- Embrace digital strategies. By sheer necessity, digital marketing techniques have taken center-stage. In the months to come, place greater emphasis on building relationships through social and digital channels. Utilize email appeals with video, text messaging, even digital lead acquisition.
- Provide an opportunity to be part of the solutions.
Winston Churchill said… “To each, there comes in their lifetime, a special moment, when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them, and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”
INSPIRE POSSIBILITIES! Donors are motivated to solve problems. Be prepared to answer a donor if they ask you how they can help now or in the future. Perhaps with the release of a DAF grant, a special match, or a fund specific program that has a need right now. Know what it is. Not only for where you are in the moment but for where you plan to go from here.
Your donors deserve to be part of the solution. Ensure you are giving them that chance. Don’t stop believing and don’t stop fundraising!