A Five Part Series:

2020 Fundraising Trends – Where are they now?

Part One:

As much as we would like to, we can’t just reboot 2020 – can you believe we’re already halfway through this wild and crazy year. COVID-19 and its recessionary complications will have a long-lasting impact. Election year politics are in full swing, and the social justice movement will undoubtedly bring about systemic societal changes.  

As fundraisers, did any of our predictions for 2020 hold true? 

In this five-part series we will review our top ten predictions for 2020 and how they are faring so far. 

  1. Election Effect — Nonprofits should expect to see a similar flood of donations to causes that fall on either side of the political aisle, as was observed in 2016.

Mid-year Report:  

Election-year politics even impacted COVID-19 fundraising. With multiple levels of government, disseminating differing orders and opinions, individuals and corporations stepped up to meet the increased need of those not only affected by the virus, but also those who have suffered job loss. This support was instant and unprecedented. The political impact on fundraising increased even more in the aftermath of the death of George Floyd and the #BlackLivesMatter movement. Celebrities and companies are supporting the progress with both their voices and their money. Amazon’s Jeff Bezos is giving $100 million to help local food banks facing shortages amid the COVID-19 outbreak. Michael Jordan donated $100 million over the next decade to organizations assisting black people with social justice and greater access to education. And there are plenty of others. 


  1. Donor-Advised Funds (DAF) —Over the past ten years, philanthropy has seen a steady rise in the use of DAFs. In 2020 this trend promises to increase even more. 

Mid-year Report:  

According to Fidelity Charitable, donors made more than $100 million in grants from DAF accounts in response to the pandemic in the first two months. March grants increased 36% from the previous year. On May 5th, in response to Fidelity Charitable’s Giving Tuesday Now Challenge, donors recommended an additional $312,490,836 for grants. DAFs will continue to play a significant role in fundraising moving forward.


Check out part two next week.

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