The Holidays Reimagined: Keep it Simple.

The holidays are upon us and the heart-warming Hallmark Christmas Movies have already started. This year causes me to stop and ponder how COVID may make connecting with donors throughout the season a bit more complicated this year. We’ve all simply missed so many cherished events already.

It is not all gloomy; when we look for the silver lining in the midst of this pandemic, we all continue to be forced to be creative and reimagine almost every facet of our lives. It has given us unique blessings of slowing down and reallocating time to focus on what is really essential – our families, friends, co-workers, donors, volunteers and the communities we live in … and of course all those most in need and find ways to give of ourselves, our abundance and the many fruits of our labor.

Coming up with innovative ways to connect with others can be an exciting challenge. This season, for most, it won’t be about large events or traditional extended family gatherings. Instead, it will likely be a time of reflecting and connecting with family, friends and donors in smaller, more intimate ways. 

So, what can we all be doing now to prepare for the holidays? 

Vincent Van Gogh once said, “Great things are done by a series of small things brought together.”  

Here are six easy ways to positively impact your holiday season:

1. Focus on taking care of your current and active donors.
Make sure they continue to have personal interactions and experiences with your organization. Let donors know you appreciate them staying the course and sticking with you through a very tough 2020. Now is the time to call and thank them for choosing to support your organization!

2. Capitalize on your personal messaging.

  • Ensure that all email signature lines promote your holiday/year-end campaign.
  • Encourage staff to add campaign and seasonal information to their voice mail messages.
  • Include campaign inserts and warm holiday wishes in your accounts’ payable correspondence. 

3. Think about how you can engage volunteers differently than you have in the past.

  • Ask them to become social media advocates.
  • Persuade them to host virtual fundraising events on your behalf.

4. Explore how to create and host virtual events to replace in-person events.
It can be as simple as utilizing Facebook Live. 

5. Make a written plan and set specific dates.
Inform your staff and leadership on how holiday goals are progressing. 

6. Take time.
Make a personal financial gift to a cause you believe in, purchase food for a local pantry, buy a gift for someone in need, check-in on a neighbor, or share a word of praise to a co-worker.

Remember, we are in this together. You are not alone. Reach out to us when you need additional support for multi-channel marketing and strategic fundraising assistance.

As Mother Teresa said, “Be faithful in small things because it is in them that your strength lies.”

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Inform. Engage. Inspire.
Move People to Action.
© 2019 Summit Marketing
Privacy Statement

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