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The Holidays Reimagined: Keep it Simple – Part Two

In Part One of this series, we focused on how this holiday season is bound to be different than previous years. Coming up with innovative ways to connect with others can be an exciting challenge if you approach new opportunities with a sense of adventure.

It’s natural to dream big, but keeping it simple and focusing specifically on things that make a positive difference in the donor’s journey will reap the best rewards.

Reflecting on one of many valuable lesson’s Steve Jobs shared, “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

So, here are six more easy things to positively impact your holiday season and help you move mountains:

  1. Make a donation through your own organization’s website. Experience the process personally; if something is frustrating for you, it certainly could be for your donors too.
    • Look for broken links to donation forms.
    • Avoid CAPTCHA boxes that are hard to use. What’s a CAPTCHA? CAPTCHA stands for the Completely Automated Public Turing test to tell Computers and Humans Apart. CAPTCHAs provide challenges that are difficult for computers to perform but should be relatively easy for humans.
    • Ensure your auto email responders are working.
    • What type of confirmation message did you receive?
    • Did you learn about the impact your donation will be making?
  2. Review your online donation forms to confirm they are relevant and optimized. Consider testing suggested ask amounts.
  3. Check the physical address you are using on all your digital channels. Have you moved? Did they all get changed? Please make sure they are all up-to-date so donors can find you.
  4. Take advantage of voice search technology (Like, “Hey Siri” or “Ask Alexa”).
  5. Explore and begin using free services like Facebook’s fundraising tool.
  6. Update your personal and organization’s social media pages regularly.

Practice the wisdom of Confucius this holiday season, “Keep it simple and focus on what matters. Don’t let yourself be overwhelmed.”

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Inform. Engage. Inspire.
Move People to Action.
© 2019 Summit Marketing
Privacy Statement

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