We can help you cultivate a brand that people will trust

Branding - How we help build your brand

Are you ready to take your branding to the next level? We can fine-tune your brand’s look and voice for the perception you wish to create in the marketplace. Whether you’re identifying a new brand, re-branding, or developing a brand for a specific campaign, we can help you convey the messages that matter.

Let's work together to cultivate a brand that works in practice, not just in theory.

Brand Identity Reinvention

Bank of the Prairie is unique in the Olathe, KS community, partly because of the iconic horse sculptures present at each location. They are often affectionately referred to as the “Horse Bank.” While the bank was proud of the comparison to the strength and dependability of a workhorse, they wanted to extend and solidify their brand beyond that image.

Building off the bank’s motto — “Local. Personal. Dependable.” — we created a unique brand identity that targeted those community-minded characteristics and established a uniquely modern look to showcase their rich personality.

Our creative team developed a carefully curated color palette — symbolic of the diversity in Bank of the Prairie’s clientele and the colors and features of the prairie — with striking use of white space and bold typography. Candid photography alongside real testimonials demonstrated Bank of the Prairie’s dedication to and personal relationship with the local community.

Introducing a National Brand Concept at the Local Level

Proctor & Gamble needed help introducing Tide Dry Cleaners to consumers in local markets with a corporate goal of bringing in $10,000 revenue at each grand opening. Additionally, they needed to communicate that each location was locally owned and operated.

We created a highly targeted, multi-channel promotional campaign for each store’s grand opening events, coordinated all the details and provided on-site management for each event. View the full case study here: Tide Dry Cleaners: Introducing a National Brand Concept at the Local Level

Refining a Brand

The leaders at Academy Bank came to us seeking a solid and cohesive brand identity. After getting to know their unique selling proposition in the business lending space, we developed messaging and voice that positions them as the go-to lender in business banking. We used their penchant for the “edgy” and their tagline of “Fast. Easy. Personal.” to create a new campaign.

We targeted mid-sized businesses in two key markets using a mix of digital display advertising, outdoor and business/trade print advertising and digital media. We created a bold brand statement and gave the brand a new look to match. The result is a cohesive and consistent voice, look and feel that Academy Bank uses to communicate across multiple channels. The campaign successfully delivered more than 39,000,000 impressions with a 15% CTR and 13,672 clicks via digital media.

Creating Cohesive Branding Standards

After we developed brand materials for Academy Bank, Dickinson Financial Corporation (DFC) asked us to revamp the brand standards for Academy’s sister bank, Armed Forces Bank. We created brand materials including typography, color palette, photos and graphic elements that reflected a cohesive identity and the values of Armed Forces Bank and matched the look and tone of DFC’s overall brand.

Our previous work with the U.S. Army and deep understanding of military culture helped inform our work for DFC, and as a result, Armed Forces Bank won the U.S. Army’s award for Bank of the Year.

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