Ten Emerging Trends for 2022 [Part Two]


and how to ride the wave of what’s working – [Part Two]

We’re back with three more trends that are shaping the way nonprofits share their mission, connect with donors and support their outreach in 2022.

4. Tech-Driven Events

Virtual meetings. Virtual worship. Virtual learning. During the past two years, live streaming platforms have become valuable tools for connecting people when in-person gatherings weren’t possible. For nonprofits, the shift to virtual fundraising events offers many benefits. Topping the list, according to GiveForms, is larger reach, simpler logistics, greater cost effectiveness and better data and reporting. For donors, the draw is the ability to attend from the comfort and convenience of their living rooms. The best news, however, is that virtual events are often proving to raise as much or more money than their live counterparts.

Ride the Wave:
While we look forward to the end of social distancing, virtual events are here to stay. In fact, for 2022 and beyond, Classy predicts hybrid events – with both in-person and virtual attendees – will offer the best of both worlds. Combined with technology such as mobile auction bidding, streaming of live or existing content, on-demand event recordings and instant engagement through push notifications, this platform provides donors multiple options and opportunities to participate and give.

5. Rejuvenated Volunteer Programs
While social distancing requirements and health concerns put a damper on volunteering, people are once again looking for ways to make an impact. In fact, United Nations findings reported by Volunteer Hub indicate the lingering pandemic is driving a global surge in volunteerism. That’s great news, given the wealth of time and talent volunteers bring to your nonprofit. Studies show the average volunteer commits 52 hours per year, and each hour is worth $28.54. That’s an annual value to your organization of more than $1,400 per volunteer.

Ride the Wave:
With volunteers engaging, it’s time to rethink your volunteer programs to ensure you can continue to retain these valuable resources. Relationship-building is the key. “Help volunteers foster a personal connection to your organization through storytelling and multiple touchpoints,” suggests Brian Smith, Director of Engagement for Summit Marketing. “Just as important, be sure to share results from their efforts to emphasize the impact they make by volunteering with you. You may have to think outside the box due to ongoing pandemic-related factors, but prioritizing communication and recognition will go a long way.”

6. Stronger Corporate Partnerships
Alongside the Great Resignations is the heightened desire felt by individuals to make an impact and find more purpose in their work lives. In addition, as diversity and social justice issues continue to claim the limelight, Giving USA predicts to see more corporations align themselves with related organizations, a shift will be more prominent among businesses trying to engage with Gen Z and Millennials.

Ride the Wave:
While the majority of U.S. giving will continue to be from individuals, the rewards of corporate partnerships extend beyond the financial realm. Workplace volunteer programs will increase in importance as employees seek employers based on shared values. “The remote working environment is requiring corporations to develop creative ways to bring their employees together for team-building opportunities,” says Tammy Nigus, Summit Marketing’s Senior Strategic Communications Director. “Nonprofits can become this link by providing group-based volunteer activities.” Corporate donatio nmatching will also play a more significant role in enticing employees to support causes important to their employers.

And there’s more! Next week we’ll examine our final four fundraising trends, with a focus on the donor experience and building loyal and lasting partnerships.