Campaign Development

It’s time to elevate your campaign

You deserve a seamless, professionally run campaign

From media planning to complete campaign execution, we know how to relay your message to the right audience at the right time. Within the franchise model, we ensure that each level understands what’s in the marketplace, knows what’s coming and prepares accordingly.

We develop data-driven, engaging campaigns that produce results and connect with your consumers. It's time to cut through the noise and reach your target audience with cutting-edge strategy, intelligent planning and authentic messaging.

Improving ROI with a Comprehensive Campaign

Analyzing five years of customer data, we determined a level of spending that identified Woodard’s “best customers” and its target audience. Armed with this information, we put into place a new communications plan with a different set of touchpoints and meaningful content to increase the likelihood of customers becoming “best customers” and increasing Woodard’s profitability.

Simultaneously, we used the best customer data to create predictive models for a new list of prospective customers who had a higher likelihood of becoming a customer and, ultimately, a best customer.

We performed split-testing via direct mail with active customers, lapsed customers and new prospects. As a result, Woodard achieved increased sales with a 20% improvement in marketing spend ROI.

Marketing to Affect Cultural Change

Our team was tasked with developing a behavior modification campaign designed to change U.S. Army culture. By empowering “interveners” and all members of the Army Family, these individuals would feel motivated to take steps to prevent the escalation of assault and harassment.

We launched a multi-phased integrated communication campaign to engage Army leadership, introduce prevention messaging and motivate Soldiers to eliminate sexual harassment and assault. Learn more and see the results:

Developing a Lead Generation Pipeline

Academy Bank turned to us to generate a pipeline of leads for their commercial lending team. We leveraged the bank’s portfolio of high-profile development projects in Kansas City and developed an inbound marketing strategy that helped introduce them to digital marketing.

Our digital demand generation strategy earned the attention of prospects through an offer on Academy Bank’s website.

Using the compelling offer of a case study of Academy Bank’s relationship with Copaken Brooks, a leading commercial real estate developer, we proved that if Academy Bank can help one local company fund their new development, they can do it for other companies as well. This created a sustainable flow of qualified prospects interested in Academy Bank’s commercial lending solutions.

In less than 12 weeks, our program generated more than 9,200 visits to the website landing page that featured the article.

Multi-Channel Superbowl Ticket Sweepstakes

Tide Dry Cleaners wanted to increase foot traffic in its stores by promoting an all-expenses-paid NFL Super Bowl experience giveaway. We worked with the National Football League to create a multi-channel campaign in which dry cleaning customers from around the country were entered to win. The more often a consumer visited a Tide Dry Cleaners store, the more chances they had to win. We were responsible for in-store promotion, a customer email series and digital display ads.

Digital display ads reached more than 80,000 consumers with more than 17 million impressions.  The consumer emails averaged an 18.55% open rate that garnered more than 7,000 clicks from a three-part email series.

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