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Campaign Management

From media planning to full campaign execution, Summit Marketing relays your message to the right audience at the right time. Within the multi-unit/franchise model, we ensure that each level understands what’s in the marketplace, knows what’s coming and prepares accordingly.

You deserve a seamless, professionally run campaign. The management pros at Summit Marketing can help elevate your campaign to new heights.

• Campaign Strategy
• KPI Development
• Marketing Mix Planning
• Media Buying
• Smart Placement and Deployment
• Campaign Analysis

increased sales and
repeat business

increased sales and
repeat business

Flawless Execution + Enhanced Franchise Communication = Increased Sales


Tide Dry Cleaners needed help quickly opening and marketing 36 franchise stores in the United States. The company wanted to cultivate customer relationships while ensuring their brand identity was represented correctly and consistently across each market.

Summit Marketing developed a dynamic multi-channel marketing communications plan for each of Tide Dry Cleaners’ franchise stores. This involved the deployment of monthly marketing campaigns that drove foot traffic and sustainable revenue. Summit Marketing also delivered monthly Point of Purchase kits that included in-store promotion materials and created their Fresh Ideas newsletter to build franchisee relations, and acted as a lifeline to franchise owners with weekly calls in which we reported on system activities and fielded related questions.

Franchisees got off to a strong start by creating quality touch points with customers and prospects, and stores achieved increased sales and higher-than-expected repeat business.

clicks

New Branding Generates Awareness


The leaders at Academy Bank came to us looking for a strong and cohesive brand identity. After getting to know their unique selling proposition in the business lending space, we developed an identity and voice that positions them as the go-to lender in business banking. We used their penchant for the “edgy” and their tagline of “Fast. Easy. Personal.” to create a new campaign.

Using a mix of digital display advertising, outdoor and business/trade print advertising and digital media, Summit Marketing targeted mid-sized businesses in two key markets. We created a bold brand statement and gave the brand a new look to match. The result is a cohesive, consistent voice, look and feel that Academy Bank uses to communicate across multiple channels. The campaign successfully delivered more than 39,000,000 impressions with a 15% CTR and 13,672 clicks via digital channels.

clicks

fully custom, integrated campaign

fully custom, integrated campaign

Increased Sustainer Membership with an Integrated Campaign


Over the past 30 years, our monthly giving program, the Bed & Bread Club®, has proven successful in areas like Metro Detroit. When Chicago’s Metropolitan Division adopted the program, we developed a fully custom, integrated campaign to help introduce it to the new community. The campaign featured transit advertising, a lead generation email series, a robust social media campaign across Facebook and Twitter, and targeted digital advertising, all of which pushed visitors to a dedicated microsite. While the microsite serves to move people to sign up for the Bed & Bread Club, it also acts as a hub of information where interested visitors can see the impact Club members make on Chicago’s most vulnerable communities.

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reduction in assaults

Marketing to Affect Cultural Change


THE CHALLENGE: To develop a behavior-modification campaign designed to change Army culture. By empowering “interveners” and all members of the Army Family, these individuals would feel motivated to take steps to prevent the escalation of assault and harassment.

THE SOLUTION: Summit Marketing launched a multi-phased integrated communication campaign to engage Army leadership, introduce prevention messaging and motivate Soldiers to eliminate sexual harassment and assault. Building on the power of “Army Strong” and the input of extensive in-field research, audiences were encouraged to “Intervene, Act and Motivate,” and to take affirmative steps to eradicate assault and harassment.

Utilizing prevention kits distributed Army-wide, event marketing, video, interactive marketing, and training programs, the I. A.M. Strong campaign heightened awareness and educated soldiers on the need to intervene to stop inappropriate and destructive behavior. It reduced overall assaults by 15% in the first year alone, and went on to become one of the Army’s top ten initiatives in 2009 and cited as the Gold Standard in Army outreach programs by the U.S. Congress.

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reduction in assaults

Inform. Engage. Inspire. Move People to Action.
© 2019 Summit Marketing | Privacy Statement

Inform. Engage. Inspire.
Move People to Action.
© 2019 Summit Marketing
Privacy Statement

Kansas City | St. Louis
800.843.7347