capabilities
Creative
To help tell your story, Summit Marketing provides a full array of creative services.
Following a strategic blueprint, our copywriters and designers craft and produce effective and compelling message platforms and tactical elements for all relevant channels and media options.
Our advertisements, appeals, collateral materials, newsletters, content creation, brand design and more are true to your brand, communicate your proposition and motivate your audience to action.
• Content Creation
• Creative Campaign Ideation
• Visual Identity Systems
• Multi-channel Execution
beach-themed display
beach-themed display
Generating Leads with a Memorable Display
GreenEarth® Cleaning had a great idea for telling the story of their brand in a compelling and memorable way. The unique and environmentally non-toxic dry cleaning process they provide uses liquefied sand in place of harsh chemicals. We turned their vision into a remarkable reality by contracting a sand sculptor to build an incredible GreenEarth themed sand castle. We designed the entire booth to go with a sand and beach theme. Our partnership also included printed collateral to inform show attendees and follow up mailers to keep the GreenEarth brand top of mind for interested prospects who stopped by to engage.
fundraising materials
and invitations
Extending A Brand Identity
The Keeler Women’s Center is a continuation of the mission of the Sisters of Mount St. Scholastica, founded to teach and help women grow in their education, finances, spiritual life
fundraising materials
and invitations
create the highest level of engagement
create the highest level of engagement
Empowering Local Branches With Marketing Tools
Each Academy Bank branch needed a way to provide their lenders with custom, high-quality marketing
create an engaging
two-story booth
Sharing A Story Interactively
The U.S. Army wanted their booth to make a statement at the annual AUSA Meeting and Exposition. Our team at Summit GSG worked one-on-one with seven different departments to help create a mega-booth to maximize space, customer interaction and comprehensive education. This engaging two-story booth featured a media center with seating area, several different interaction areas and incredible impact from all angles. It attracted attention, a high volume of traffic and allowed each department to share their story and message with show attendees effectively.
create an engaging
two-story booth
people
people
Kettle Krush Success On Social
Paid social advertising can be an inexpensive, cost-effective way to build buzz, get volunteers and turn a one-off gathering into a recurring event, as it has for The Salvation Army, St. Petersburg Area Command and their Kettle Krush 5K/1 Mile Fun Run.
St. Petersburg implemented a paid advertising campaign from October to January that strategically built awareness, and attracted volunteers and donations. For their first time on a limited budget, the results were astonishing. They signed up more than 200 runners and raised a net profit of $8,000.
Social was just one component of their campaign, but those results helped make the event a success, including:
- More than 3,200 clicks went directly to the event registration page, helping drive awareness and participation.
- 59,000 people in the St. Petersburg area viewed the ad. Of those, 4.41% took action and engaged with the ad. That engagement rate is above industry standards.
Paid social advertising is easy to set up and can start delivering results soon after. Even with a small budget, Summit Marketing finds a way to make it work.
reach new audiences
Broadening Woodard’s Customer Base
When it comes to carpet cleaners, consumers in the St. Louis area have lots of choices. They often choose between competitors based on brand name, positive references from trusted sources (friends, family, colleagues, and customer-review websites) and price.
While Woodard has a strong, loyal customer base, there was a need to reach new audiences. To increase awareness, Summit Marketing helped Woodard write and shoot a TV spot to broadcast locally. We saw this as an opportunity to establish the brand as a trusted choice in carpet cleaning by focusing on their 100% satisfaction guarantee.
We launched the 30-second TV spot, which depicts a mother frantically trying to protect her freshly cleaned carpet from her muddy children, as a playful way to introduce Woodard to new customers and highlight the satisfaction guarantee.
reach new audiences
consolidated, clear information
consolidated, clear information
Increasing Corporate Sponsorships
To assist The Salvation Army in soliciting corporate sponsorships for its local fundraising events, Summit Marketing created an informational Partners for