capabilities

Digital

Summit Marketing provides comprehensive planning, design and development, monitoring and controlling, quality testing, tracking and analysis, project management and training for your interactive and social initiatives. The brand stories we tell are shared across all relevant channels.

Whether you need more likes on social media, better paid-search results or more website data to inform your decisions, Summit can help.

• Website Design & Development
• Google Grants
• Social Media Strategy, Campaign Execution & Training
• SEO/SEM
• Digital Display Advertising, Retargeting, Geo-fencing and IP Targeting
• Email Campaign Management
• Campaign Tracking and Analysis

new name

new names

Email Capture is Part of the Game


Applebee’s franchisees needed to increase the number of local customers opting in to receive email communications from them. We created a unique way to capture customer email addresses while also enhancing their restaurant experience.

We took advantage of the downtime customers have between ordering food and being served with a series of fun and interactive tabletop quiz games that customer could play by scanning a QR code with their smartphone. The quizzes covered everything from pop culture to sports themes. For playing the game, customers won prizes of a ½ price appetizer or dessert and provided their email address to obtain their prize coupon.

A “Girls’ Night Out” promotion taking place on Wednesdays resulted in 160 scans each Wednesday night with a 28% conversion rate and 229 coupons redeemed on return visits for $8,015 in return visit sales.

well-organized and
intuitive website hub

Creating an Enhanced User Expereince


The government of Johnson County, Kansas had a good problem. Their county offers a lot of great online resources, but each county entity had its own website. All of the sites looked and functioned differently, making it difficult for members of the community to find information on the services they needed. We cataloged every site that was run by a Johnson County entity and rolled the content and resources into one well-organized and intuitive website hub. The site gave Johnson County a more progressive image, a consistent look and feel, and made it easier to navigate and more responsive for residents on the go.

well-organized and
intuitive website hub

%

increase in online donations

%

retention rate

Building an Audience 


Our friends within The Salvation Army Eastern Michigan Division wanted to see if their new social media efforts were delivering an increase in donations. We researched their donation figures, and the results indicated that increases in the amount of social media likes and shares were directly responsible for an increase in online giving. Following one year of consistent and intentional social media outreach, the total of monthly givers increased with an 89% retention rate and an average gift of $63.21.

 

an engaging branded brochure

Individualized Marketing Materials Generate Leads


The commercial lenders with Academy Bank needed a printed informational piece that they could use when marketing their services to new commercial loan prospects. Summit Marketing created a branded brochure that shares the rich history and story of Academy Bank. The piece includes an engaging cover image and message. The inside spread features a nice at-a-glance view of the Academy Bank timeline, shares the company’s vision and provides important financial information. This brochure represents the experienced commercial lenders at Academy Bank well.

an engaging branded brochure

%

increase in audience size

%

increase in audience size

Targeted Social Media Campaign Increases Volunteer Base


When The Salvation Army’s Golden State region found themselves struggling to recruit volunteer bell ringers or even to hire paid ringers, they reached out to Summit Marketing to implement our Register to Ring tool into their 2017 holiday strategy. Register to Ring not only created excitement among The Salvation Army employees but also among volunteers, as they now could sign up anywhere and view their fundraising totals. Additionally, Golden State employed paid search advertising, IP targeting, volunteer recruitment emails and social to supplement their campaign.

As a result of the social campaign, Golden State’s audience size increased 363%. There was also a 37% increase in volunteer bell ringer hours and a 27% increase in volunteer income. According to the divisional leader’s rave review, the insights provided by Register to Ring allowed the division to begin preparing early for next year’s campaign when they plan to utilize the tool to boost their numbers even further.

higher social engagement

Membership Increases with Multi-Channel Campaign


The American Massage Therapy Association (AMTA) wanted to increase their social presence and reach more students, graduates and professional audiences on Facebook. Summit Marketing helped them identify and reach their primary target audience. Since Summit Marketing took over their social media strategy, the AMTA has experienced an increase in website traffic, leading to significantly higher social engagement, awareness and membership sign-ups.

higher social engagement

new volunteers

new volunteers

There’s an App for That


With over 1,140 active Red Kettle locations in Chicago, The Salvation Army Metropolitan Division needed a simple, streamlined way to schedule, coordinate and track volunteer bell ringers during the holiday season. With that in mind, Summit Marketing introduced Register to Ring, our volunteer management software that not only to helps Salvation Army staff during the holidays but also allows volunteers to sign up themselves.

Volunteers are critical to any nonprofit organization. So why not craft the perfect user experience for them? Sensitive to the ever-growing mobile market, Summit Marketing developed the Register to Ring app, a mobile version of our flagship Red Kettle management software for The Salvation Army.

Through simple design and a streamlined interface, the app puts the ease of Register of Ring in the pockets of Kettle bell ringers. That means volunteers can find open Red Kettle positions, schedule Kettle shifts, contact Salvation Army representatives and much more.

This cross-functionality proved invaluable to both staff and volunteers. Through Register to Ring, staff can schedule and monitor volunteer activity, and maintain general supervision of Kettle locations. Additionally, volunteers experience a straightforward and intuitive registration process. The software’s utilitarian nature promotes a higher amount of volunteer sign-ups, and with them greater management over Kettle locations. Through Register to Ring, the Metropolitan Division gained nearly 1,000 new volunteers — or 65% of their existing volunteer base.

dedicated website with
custom landing pages

Attracting Younger Supporters


The Salvation Army was looking for a way to attract younger generations to become actively involved with their mission. Summit Marketing created Start Doing Good, a year round campaign that includes different areas of focus and need throughout the year. Start Doing Good helps provide ideas and plans sharing how anyone with limited finances can plan and execute mini events to help raise money for The Salvation Army. It includes a dedicated website with custom landing pages for each different campaign theme. The website and creative elements were designed to attract and appeal to younger generations. The execution of each campaign makes it simple for anyone to Start Doing Good today.

dedicated website with
custom landing pages

dedicated website with
custom landing pages

%

increase

Increasing Brand Awareness 


After more than 150 years of service and devotion, the Benedictine Sisters of Mount St. Scholastica wished to expand their digital and social presence to bring their message to a broader and younger audience.

Summit Marketing created a vocational awareness campaign entitled Be EXTRAordinary that focused on the extraordinary life one can lead as a Benedictine Sister. It centers around the microsite BeANun.org and offers candidates a dynamic close-up look at the Sisterhood.

The Sisters saw a 28.2% increase in their Facebook page audience after just three months of the campaign. The Facebook advertisements have seen a click-through rate of 1.05% with an engagement rate of 5.3%, well over industry standards for this type of market. The combination of paid search and Facebook ads have produced over 1,850 visitors to the page in just a month and a half.

dedicated website with
custom landing pages

Website Refresh & Redesign


The Greater New York Division of The Salvation Army needed an extensive overhaul on their existing website. With an organization as service-focused as The Salvation Army, a Division’s website must be as easily navigable and intuitive as possible.

Summit Marketing’s renovated site emphasizes a simple, straightforward user experience, and features clean, elegant design. Additionally, Summit Marketing built an extensive search function, which allows users to search Salvation Army corps not only by location, but also by services provided. The website offers a more intuitive user experience, and provides the Division with a fresh, modern look.

straightforward user experience

dedicated website with
custom landing pages

establish, cultivate and retain personal relationships

Donor Appreciation


Who doesn’t love personally receiving a holiday card? Our series of e-cards for The Salvation Army reflects traditional themes of blessings, hope, and gratitude, with a modern, visually dynamic look. It’s our way of connecting The Salvation Army with donors on a more personal level.

These e-cards do more than evoke warm, fuzzy holiday feelings. As fundraising experts, Summit Marketing’s mission is to establish, cultivate and retain personal relationships with donors. Our holiday e-cards are the perfect opportunity to show those donors they’re truly appreciated.

Inform. Engage. Inspire. Move People to Action.
© 2018 Summit Marketing | Privacy Statement

Inform. Engage. Inspire.
Move People to Action.
© 2018 Summit Marketing
Privacy Statement

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