Summit Marketing provides comprehensive planning, design and development, monitoring and controlling, quality testing, tracking and analysis, project management and training for your interactive and social initiatives. The brand stories we tell are shared across all relevant channels.
Whether you need more likes on social media, better paid-search results or more website data to inform your decisions, Summit can help.
• Google Grants
• Social Media Strategy, Campaign Execution & Training
• Digital Display Advertising, Retargeting, Geo-fencing and IP Targeting
• Email Campaign Management
• Campaign Tracking and Analysis
Email Capture is Part of the Game
Applebee’s franchisees needed to increase the number of local customers opting in to receive email communications from them. We created a unique way to capture customer email addresses while also enhancing their restaurant experience.
We took advantage of the downtime customers have between ordering food and being served with a series of fun and interactive tabletop quiz games that customer could play by scanning a QR code with their smartphone. The quizzes covered everything from pop culture to sports themes. For playing the game, customers won prizes of a ½ price appetizer or dessert and provided their email address to obtain their prize coupon.
A “Girls’ Night Out” promotion taking place on Wednesdays resulted in 160 scans each Wednesday night with a 28% conversion rate and 229 coupons redeemed on return visits for $8,015 in return visit sales.
intuitive website hub
Creating an Enhanced User Expereince
The government of Johnson County, Kansas had a good problem. Their county offers a lot of great online resources, but each county entity had its own website. All of the sites looked and functioned differently, making it difficult for members of the community to find information on the services they needed. We cataloged every site that was run by a Johnson County entity and rolled the content and resources into one well-organized and intuitive website hub. The site gave Johnson County a more progressive image, a consistent look and feel, and made it easier to navigate and more responsive for residents on the go.
Building an Audience
Our friends within The Salvation Army Eastern Michigan Division wanted to see if their new social media efforts were delivering an increase in donations. We researched their donation figures, and the results indicated that increases in the amount of social media likes and shares were directly responsible for an increase in online giving. Following one year of consistent and intentional social media outreach, the total of monthly givers increased with an 89% retention rate and an average gift of $63.21.
an engaging branded brochure
Individualized Marketing Materials Generate Leads
The commercial lenders with Academy Bank needed a printed informational piece that they could use when marketing their services to new commercial loan prospects. Summit Marketing created a branded brochure that shares the rich history and story of Academy Bank. The piece includes an engaging cover image and message. The inside spread features a nice at-a-glance view of the Academy Bank timeline, shares the company’s vision and provides important financial information. This brochure represents the experienced commercial lenders at Academy Bank well.
increase in audience size
higher social engagement
Membership Increases with Multi-Channel Campaign
The American Massage Therapy Association (AMTA) wanted to increase their social presence and reach more students, graduates and professional audiences on Facebook. Summit Marketing helped them identify and reach their primary target audience. Since Summit Marketing took over their social media strategy, the AMTA has experienced an increase in website traffic, leading to significantly higher social engagement, awareness and membership sign-ups.
dedicated website with
custom landing pages
Attracting Younger Supporters
The Salvation Army was looking for a way to attract younger generations to become actively involved with their mission. Summit Marketing created Start Doing Good, a year round campaign that includes different areas of focus and need throughout the year. Start Doing Good helps provide ideas and plans sharing how anyone with limited finances can plan and execute mini events to help raise money for The Salvation Army. It includes a dedicated website with custom landing pages for each different campaign theme. The website and creative elements were designed to attract and appeal to younger generations. The execution of each campaign makes it simple for anyone to Start Doing Good today.
Increasing Brand Awareness
After more than 150 years of service and devotion, the Benedictine Sisters of Mount St. Scholastica wished to expand their digital and social presence to bring their message to a broader and younger audience.
Summit Marketing created a vocational awareness campaign entitled Be EXTRAordinary that focused on the extraordinary life one can lead as a Benedictine Sister. It centers around the microsite BeANun.org and offers candidates a dynamic close-up look at the Sisterhood.
The Sisters saw a 28.2% increase in their Facebook page audience after just three months of the campaign. The Facebook advertisements have seen a click-through rate of 1.05% with an engagement rate of 5.3%, well over industry standards for this type of market. The combination of paid search and Facebook ads have produced over 1,850 visitors to the page in just a month and a half.
straightforward user experience
Website Refresh & Redesign
The Greater New York Division of The Salvation Army needed an extensive overhaul on their existing website. With an organization as service-focused as The Salvation Army, a Division’s website must be as easily navigable and intuitive as possible.
Summit Marketing’s renovated site emphasizes a simple, straightforward user experience, and features clean, elegant design. Additionally, Summit Marketing built an extensive search function, which allows users to search Salvation Army corps not only by
establish, cultivate and retain personal relationships
Who doesn’t love personally receiving a holiday card? Our series of e-cards for The Salvation Army reflects traditional themes of blessings, hope, and gratitude, with a modern, visually dynamic look. It’s our way of connecting The Salvation Army with donors on a more personal level.
These e-cards do more than evoke warm, fuzzy holiday feelings. As fundraising experts, Summit Marketing’s mission is to establish, cultivate and retain personal relationships with donors. Our holiday e-cards are the perfect opportunity to show those donors they’re truly appreciated.
Increased Donations Through Email
The Florida Salvation Army needed increased donations through email marketing after struggling with low click-through rates, poor donation trends, and the inability to segment.
Summit Marketing developed segments and localized messaging to 35 Corps within the region, creating email campaigns with engaging content, visuals, and calls-to-action.
In the first three months of a year-long email campaign, $158,456 was donated with an additional $9,216 expected in monthly giving. We also saw an open rate of 14.94% and a click-through rate of 3.02%.