Food Bank Disaster Response
The Challenge
Our food bank client partner in the Big Bend region of Florida faced an urgent crisis when a severe weather system, including multiple tornadoes, struck the area. They needed to swiftly deploy a fundraising campaign to their donor base to start raising the necessary emergency relief funds as soon as possible.
The Solution
Upon receiving the urgent call for help, the Summit Total Team sprang into action, crafting a comprehensive messaging strategy for a five-pronged emergency and disaster digital campaign, ensuring maximum reach and impact. The tactics included:
- Text Marketing: Instant alerts to engage donors directly on their mobile devices.
- Email Campaign: Personalized and urgent appeals to the food bank’s email subscriber list.
- Paid Search Ads: Targeted advertisements to capture high-intent donors actively searching for ways to help.
- Organic Social Media Posts: Timely updates and calls to action across all major social platforms.
- Website Assets: Prominent banners to drive immediate donations from site visitors.
The Results
The results of this rapid-response campaign were extraordinary:
- Over $66,000 Raised: The campaign successfully generated a significant sum in donations, providing crucial funds for the food bank’s relief efforts.
- 450 Total Donors: The initiative attracted a substantial number of donors, with an impressive average gift of over $100.
- Same-Day Deployment: Many of the campaign assets were deployed on the same day the disaster struck, ensuring the food bank could focus on providing real-time relief.
The quick-turn campaign not only provided urgently needed funds but also established the food bank as the primary source for disaster hunger relief in the region. By leveraging a multi-channel digital strategy, we were able to mobilize support swiftly and efficiently in less than 24 hours. The success of this campaign underscores the importance of preparedness and agility in fundraising, ensuring that our client partners can provide immediate assistance when their communities need it the most.