Multi-Channel Donor Acquisition

The Challenge
A Salvation Army Division sought to acquire new donors with a multi-channel approach, and partnered with Summit Marketing seeking an innovative solution. 

The Solution
Knowing that donors value flexible giving options more than ever, Summit incorporated unique donation URLs into their Thanksgiving acquisition mail piece to provide a seamless donor journey by sending prospects to landing pages and donation forms designed for conversions.

The Results
The mail remits for the campaign brought in $86,743 in revenue, while the URLs brought in an impressive $13,423. Total combined revenue was $100,166, which was an increase of 15.5% due to the URL integration.