

Omnichannel Matching Gift Campaign
THE CHALLENGE
A food bank client partner secured a $15,000 matching gift opportunity. Their goal was to leverage the match to raise $30,000 and double the funds to support their programs and services. They turned to Summit Marketing for strategic solutions to maximize their match opportunity.
THE SOLUTION
Summit developed a comprehensive omnichannel strategy to ensure their match campaign’s success. Our strategy included:
- Direct Mail Appeal: Crafted a compelling letter that highlighted the urgency and impact of the matching gift, designed to resonate with donors.
- Email Campaign: Deployed targeted, personalized emails to the food bank’s subscriber list, emphasizing the limited and time-sensitive opportunity of doubling the impact of donations.
- Text Marketing: Distributed instant text alerts to engage donors directly on their mobile devices, creating a sense of importance and immediacy.
- Website Banners: Implemented eye-catching banners on the food bank’s website to capture the attention of visitors and drive online donations.
Each channel was integrated with consistent messaging that reiterated the urgency and amplified the potential impact of every donation through the matching gift.
THE RESULTS
Summit’s campaign not only achieved the client’s objectives, but exceeded the match goal, achieving remarkable results:
- Exceeded Matching Goal: Raised a total of $51,735 utilizing all platforms and tripled the original $15,000 match goal.
- Gross Revenue: With the $15,000 match added, their campaign raised an impressive $66,735 in gross revenue.
- Increased Engagement: Our omnichannel approach led to heightened donor engagement, with a strategic surge in both online and offline contributions.
- Amplified Impact: This successful campaign underscored the power of coordinated, multi-channel efforts to maximize fundraising potential.
Summit’s omnichannel strategy resulted in a highly effective, well-coordinated campaign. With our help, the food bank secured vital funds to support its programs and services, enabling continued assistance to those in need.