What’s in Our Net

Summit Marketing’s acquisition strategies are designed to deliver a better overall first-time donor gift mix, higher donor retention, and provide greater net resources to fund your mission. In a recent Central Territory acquisition test, one of Summit Marketing’s competitors acquired 29% more new donors than Summit. Exciting at first glance. But Summit’s lower number of new […]

Finding the Cheerful Giver

Summit Marketing respects the spirit at the heart of every gift. But we rely on the most bountiful and cheerful givers to help The Salvation Army fortify and expand your mission. In 2 Corinthians 9:6-7, Paul writes of those who give sparingly, versus those who give bountifully and cheerfully: 6 But this I say: He who […]

Getting the Right Donors

Acquisition is the ongoing effort to grow your customer/donor base and to fortify and replenish that base over time. Historically, Summit Marketing’s nonprofit, commercial and governmental clients have relied on direct marketing to help them attract, retain and increase engagement of customers and donors. Today, new technologies in digital and social media, data collection and […]