The Trends That Will Impact Marketing in 2021 [Part Three]

In this final installment of our marketing trends series, we will continue discussing why putting human needs first must be a part of your overarching 2021 business plan. Sales-Marketing Alignment Will Be Mission-Critical Friction between sales and marketing is nothing new, but marketing automation has blurred the lines between generating and qualifying leads. In a […]

The Trends That Will Impact Marketing in 2021 [Part Two]

Social distancing has reduced the spread of COVID-19, but lockdowns and isolation have also aggravated or created other health and well-being concerns. In a new study from the Mayo Clinic, investigators found a significant increase in loneliness and decreased feelings of friendship during the pandemic. So, it’s no wonder the trends for 2021 will reflect […]

The Trends That Will Impact Marketing in 2021 [Part One]

Social distancing has reduced the spread of COVID-19, but lockdowns and isolation have also aggravated or created other health and well-being concerns. In a new study from the Mayo Clinic, investigators found a significant increase in loneliness and decreased feelings of friendship during the pandemic. So, it’s no wonder the trends for 2021 will reflect […]

Telling Your Brand’s Story with Video Marketing

As video content has become more prevalent in recent years, it’s become clear that videos are a necessary facet of any successful digital marketing strategy. As a business or nonprofit organization, you have the opportunity to explore different creative avenues to determine what works and what doesn’t for your target audience. Here are some key […]

Top Digital Marketing Trends to Watch in 2021

It’s a new year, and that means new marketing trends are on the horizon. As we enter 2021, we have to ask ourselves: Which digital and social trends will continue to impact the nonprofit and commercial markets? Here are our predictions of six digital marketing trends to come in the new year. VIRTUAL EVENTS Virtual […]