Digital Marketing Fundamentals: Breaking Down The Basics [Part One]

The digital marketing space is dynamic and changes rapidly. The one constant? Its definition. Also known as online marketing, digital marketing is the promotion of brands to connect with potential customers (or donors/volunteers) using the internet and other forms of digital communication. Beyond that sentence, digital marketing is constantly evolving. What was once finding ad […]

Ten Emerging Trends for 2022 [Part Three]

and how to ride the wave of what’s working – [Part Three] You’ve done it! You’ve reached the last of our three-part series on emerging trends for 2022. But by no means is it the least important. These final trends examine the growing emphasis on how to acquire donors who will be valuable to your […]

Ten Emerging Trends for 2022 [Part Two]

and how to ride the wave of what’s working – [Part Two] We’re back with three more trends that are shaping the way nonprofits share their mission, connect with donors and support their outreach in 2022. 4. Tech-Driven Events Virtual meetings. Virtual worship. Virtual learning. During the past two years, live streaming platforms have become […]

Ten Emerging Trends for 2022 [Part One]

2022 Fundraising Trends

and how to ride the wave of what’s working – [Part One] There’s no turning back now – and let’s be honest: When it comes to fundraising, would anyone really want to return to pre-pandemic paradigms? Driven by technology, which was poised to act and quickly morphed to meet changing social and cultural requirements, the […]

Telling Your Brand’s Story with Video Marketing

As video content has become more prevalent in recent years, it’s become clear that videos are a necessary facet of any successful digital marketing strategy. As a business or nonprofit organization, you have the opportunity to explore different creative avenues to determine what works and what doesn’t for your target audience. Here are some key […]

Top Digital Marketing Trends to Watch in 2021

It’s a new year, and that means new marketing trends are on the horizon. As we enter 2021, we have to ask ourselves: Which digital and social trends will continue to impact the nonprofit and commercial markets? Here are our predictions of six digital marketing trends to come in the new year. VIRTUAL EVENTS Virtual […]