The $100 Donor Could Be Your MVP

There’s a common misconception in nonprofit circles that casting a wide net for low-value donors or holding out for a few of those low-end donors to upgrade to high-value status will make for a successful acquisition strategy. Unfortunately, the data indicates that you’re baiting your lines for the wrong fish. Our extensive experience with nonprofit, […]

The Impact of Engaging Volunteers

Many have heard the old saying, “It’s better to give than to receive.” The volunteers in your community understand the benefits of being of service. After all, that’s what drives them to selflessly offer their talents and resources to organizations like yours. The question is: Do you see the value volunteers could be providing to […]

The Trends That Will Impact Marketing in 2021 [Part Three]

In this final installment of our marketing trends series, we will continue discussing why putting human needs first must be a part of your overarching 2021 business plan. Sales-Marketing Alignment Will Be Mission-Critical Friction between sales and marketing is nothing new, but marketing automation has blurred the lines between generating and qualifying leads. In a […]

The Trends That Will Impact Marketing in 2021 [Part Two]

Social distancing has reduced the spread of COVID-19, but lockdowns and isolation have also aggravated or created other health and well-being concerns. In a new study from the Mayo Clinic, investigators found a significant increase in loneliness and decreased feelings of friendship during the pandemic. So, it’s no wonder the trends for 2021 will reflect […]

You know volunteers are essential, but are you taking their value for granted?

Intuitively, we know that nonprofit organizations would not be able to provide all the critical services that are needed without volunteers —but it’s easy to take for granted the economic impact they have on those organizations they support. Ben Franklin once wrote, “Time is money,” but sometimes, organizations forget to monetize that time when it […]

The Trends That Will Impact Marketing in 2021 [Part One]

Social distancing has reduced the spread of COVID-19, but lockdowns and isolation have also aggravated or created other health and well-being concerns. In a new study from the Mayo Clinic, investigators found a significant increase in loneliness and decreased feelings of friendship during the pandemic. So, it’s no wonder the trends for 2021 will reflect […]

The Importance of Obtaining a Second Gift

Why should you focus on securing a second gift? Your organization has spent valuable time acquiring new donors, and you should feel motivated to urge those donors to become regular contributors to your cause. One of the most important steps toward growing your nonprofit is taking a focused, cross-channel approach to nurturing new donors so […]