case study: AMERICAN RED CROSS
The Challenge
While attention to high-end donors was strong, the American Red Cross needed to upgrade mid-level donors, defined as those who give $250-$1,000 annually.
The Solution
We took a donor-centric approach and developed a segmented communications plan utilizing higher-quality letter package materials and greeting cards. The messaging was customized to highlight key initiatives in each area.
The Results
Mid-level donors felt more informed and increased their average gift amounts.
Don’t settle for anything less than peak performance
Let’s work together to take your marketing to new heights
summit marketing
