case study: AMERICAN RED CROSS
While attention to high-end donors was strong, the American Red Cross needed to upgrade mid-level donors, defined as those who give $250-$1,000 annually.
We took a donor-centric approach and developed a segmented communications plan utilizing higher-quality letter package materials and greeting cards. The messaging was customized to highlight key initiatives in each area.
Mid-level donors felt more informed and increased their average gift amounts.