fbpx

case study: MID-LEVEL DONOR PROGRAM

Deepening Relationships with Mid-Level Donors

The Challenge

The Salvation Army Metro Atlanta Area Command desired to identify and prioritize donors who were likely to move to major gift status.

The Solution

We analyzed Atlanta’s donor database and constructed an algorithm that scored donors based on their likelihood to give a $5,000 gift and ranked the donors for major gift cultivation.

The Results

Through direct mail solicitation and face-to-face cultivation of qualified prospects, results showed a 19% increase for these modeled donors in 12 months.