case study: MID-LEVEL DONOR PROGRAM
The Challenge
The Salvation Army Metro Atlanta Area Command desired to identify and prioritize donors who were likely to move to major gift status.
The Solution
We analyzed Atlanta’s donor database and constructed an algorithm that scored donors based on their likelihood to give a $5,000 gift and ranked the donors for major gift cultivation.
The Results
Through direct mail solicitation and face-to-face cultivation of qualified prospects, results showed a 19% increase for these modeled donors in 12 months.
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