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Digital Marketing

Digital marketing is more than regular blogging and a few boosted Facebook posts. Just as running a business takes a solid plan, strategic execution and constant adjustments, a fully integrated marketing plan takes time and resources to develop, execute and optimize for conversions.

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What We Do

Summit Marketing is committed to driving higher levels of engagement, action, brand loyalty, revenue and return on investment for your company.

With our combined experience of over 30 years, our team will build an all-encompassing digital strategy to help you reach your goals.

Revenue Consultants

We are revenue consultants, developing fundraising strategies that help you achieve the results you need.

Storytellers

We are master storytellers. We inform, engage, inspire and move people to action.

Total Team Think Tank

Our Total Team – account service, analytics, data, creative, digital and production – is a think tank of new nonprofit marketing ideas.

Partners with Integrity

Serving nonprofit clients for over 30 years, Summit Marketing is committed to doing the right things the right way for the right reasons.

What We Offer

Digital Advertising
Search Engine Management
IP Direct Marketing
Social Media Marketing
Free Website Analysis
Be Where

Digital Advertising

We take a holistic approach to your marketing efforts to ensure they are working together with other tactics such as direct mail, print advertising, event marketing and more. Within this approach, we focus on strategy, design, deployment, optimization and reporting.

Digital Display

Also known as banner ads, these paid advertisements can reach potential donors who are online but not interacting with your cause. We create visually appealing ads that support your brand while targeting those most relevant to your mission.

Social Media Advertising

Engage and expand your audience through paid and organic social media posts. We’ll help manage all your different channels while creating unique content for each platform – ensuring your messages speak to individual audiences.

Pay-Per-Click (PPC)

Set your exact budget and only pay for clicks. We’ll help determine the right platforms, messaging, calls-to-action and landing pages to get you in front of the right people at the right time.

Retargeting

One of the most effective methods of digital advertising, retargeting focuses your spend on those who are already interested in your brand. Combined with content marketing, Google Ads and targeted display, you can drive even more traffic and conversions.

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Content Marketing

Content is in everything you create – it’s the backbone to every single marketing tactic. A strong content marketing strategy focuses on building trust, credibility and relationships. We’ll help you meet your objectives and increase brand loyalty through powerful content.

Email Marketing

Effective emails need to be cleverly written and designed to attract attention in busy inboxes. Our email campaigns offer personalization, imagery and strong calls-to-action that entice people to click.

Landing Pages

Target specific audiences like traffic from an email campaign or pay-per-click ad with landing pages. They’ll not only help promote your brand, but they’ll convert a higher percentage of visitors into leads while simultaneously capturing relevant information about who they are.

Website Content

A solid content marketing strategy also includes keyword-optimized content. We can get more for your ad dollars by applying keyword research and analytics to any content we create, including static pages, blogs, case studies, white papers and more. 

Infographic Design

Infographics provide an opportunity to present information in a dynamic, visual format that can be more engaging than written copy. With infographics being 30 times more likely to be read, this is a great tool to educate, inform, tell a story and build brand awareness.

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Search Engine Management

The importance of being on page one of a search engine results page (SERP) cannot be overlooked. The average person will not go past the first five listings, and even fewer will go to page two. Our SEM strategies implement a solid SEO foundation and strategic PPC to help you rise above other results.

On-Page SEO

On-page SEO is the process of optimizing every element of your website to increase your visibility and rankings for target keywords. We do extensive keyword research about your pages, including competitive analysis, keyword intent and more.  

Pay-Per-Click (PPC)

Whether you’re driving traffic to increase awareness or retargeting for conversions, PPC lets you reach the most specific audiences. What’s more, you only pay for clicks, making this an optimal marketing tactic for your budget. We consistently monitor and recommend new keywords, helping you deliver on KPIs.

Off-Page SEO

Off-page SEO includes a multitude of factors outside of your website that impact your search rankings. Links are a key area of off-page SEO, as linking to high-quality, relevant resources is important.

Local Listing Services

Local listings are an essential part of a robust SEO plan that can move your business from third page obscurity to first page notoriety. Incorrect or inconsistent listings can not only lead to a potential consumer missing your location entirely, it can also adversely affect your search rankings.
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Social Media Marketing

Understanding your audience is key to your brand’s success in social media. The journey – from discovery to conversion – may extend over weeks or months of information gathering, consumption and sharing. We’ll handle your social media efforts to improve direct website traffic, brand buzz and search engine rankings.

Engagement

Reaching out to the right influencers to spread the word about your mission is key. Using social media to build links, promote your brand, and keep your voice relevant is how you build a strong reputation and engage your audience.

Pay-to-Play

With the ever-changing algorithms and more businesses utilizing social media, reaching your audience organically is increasingly difficult. So how do you get past the average organic reach? A paid social media plan. We will help you build a plan that integrates social media paid campaigns with your ongoing organic efforts.

Management

The most effective community management strategies help build a dedicated following, allowing us to build social media campaigns that gain traction. Let us manage the daily conversations to give you more time to focus on your business.

Organic Content

Using the right message on the right channel is key to engaging, organic content. Each channel has its own audience and personality – we’ll help craft engaging content and imagery for each platform that speaks to each audience individually.

IP Direct Marketing

Place your ads in front of your audiences in their households, coffee shops, airports, hospitals and more. IPDM is a great way to deliver timely and relevant messages to audiences where they are.  

IP Targeting

By appending IP addresses to a mailing list, display ads reach only your target audience, virtually eliminating budget waste. IP Targeting can be used to prime direct mail recipients prior to, at the time of and after the arrival of your direct mail piece, increasing the likelihood the recipient will take action.

Venue Replay

Capture device IDs during events, at work or in shopping areas by mapping the specific area you want to target during a time frame you set. After users leave the venue and connect at home, display ads can be targeted across all connected devices in the household, providing additional awareness or remarketing.

New Mover

With New Mover IP Targeting, mailing lists are checked for newly assigned IP addresses. It’s a great tactic for businesses in any neighborhood, such as banks, home maintenance and repair companies or local food and service franchises.

Geofencing 

This tool shows ads when the target audience is at or near the location of your choice – in real time. Geofencing can be used to get users to take action, such as purchase merchandise at a festival, visit your booth at a conference or even ask for online donations during a fundraising benefit.

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Free Website Analysis

Acquisition Donor Mix Analysis

Let’s Get Our Conversation Started!

Ready to take your digital marketing efforts to the next level? Let’s determine how we can help you reach your goals.

Start the conversation by filling out the form below, and one of our marketing specialists will be in touch with you shortly.

We can’t wait to connect with you!