case study: INTEGRATED CAMPAIGN
Average Gift in Direct Mail
Post Engagements Were
Produced by the Campaign
In Net Income with an
Average Gift Of $87
The Challenge
A Baptist disaster recovery organization wanted to create a comprehensive communications plan that allowed them to react to a disaster in real-time and focus their efforts on the communities in need.
The Solution
We collaborated with the organization to develop a holistic multichannel campaign consisting of social media, email, text and direct mail. We did so in anticipation of a range of catastrophic events, allowing them to respond in real-time as needs arose, solicit donations and increase awareness of the organization’s efforts and brand.
The Results
Upon notification to proceed, we were immediately able to deploy targeted social media ads and emails featuring compelling copy and imagery that brought awareness to the destruction and the need for donations. Direct mail was also quickly deployed within a matter of days to both donors and prospects. This campaign produced more than 850,000 post engagements and average donation of $87 per gift over the course of four weeks in social media and garnered over $125,000 in net income with an average gift of $179 in direct mail.
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