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case study: APPLEBEE'S

Email Capture is Part of the Game

2,053 NEW NAMES & EMAILS

The Challenge

Applebee’s franchisees needed a strategy that would increase the number of local customers who were opting in to receive email communications.

The Solution

We developed a series of interactive quiz games that captured email addresses and enhanced the restaurant experience by capitalizing on the time between ordering and dining.

The Results

The campaign resulted in acquiring 2,053 new names and email addresses for email communications.