Going beyond the booth
If you’re in the early stages of planning or hosting events or conferences, give us a call. You’ll instantly have a single source to turn to with the experience, know-how and creative firepower to help you connect with your target audiences in ways that move people to action.
We’ll make sure all your communications work as one, creating a unified brand look and messaging. From initial planning through post-event analysis and follow-up, every detail is covered. The result is an informed, engaged, inspired audience.
WHETHER IT’S A TRADE SHOW, CONFERENCE OR KEY EVENT, WE CAN ASSIST YOU FROM START TO FINISH — GUARANTEED.
GreenEarth® Cleaning, an environmentally-friendly company that uses a liquiﬁed sand dry cleaning process, needed help telling its story through event execution, promotion and materials. We developed the campaign concept for the exhibit and oversaw the space, ensuring that brand identity, print collateral and an impressive sandcastle display captured the audience’s attention and kept GreenEarth solutions top of mind for prospects who stopped by the booth to inquire.
As a result, prospects were able to engage with GreenEarth’s brand in a visually compelling and memorable way.
The U.S. Army wanted its booth to make a statement at the annual Association of the United States Army (AUSA) trade show. We worked with seven different internal Army departments to create a mega booth that maximized space and provided interaction and comprehensive education for each departments’ areas of expertise.
The two-story booth of events attracted attention, a high volume of trafﬁc and allowed each department to effectively share its stories and messages with attendees.
For corporate, civic and community stakeholders, C3KC is a collaborative conference to spark change for a better Kansas City. We partnered with the Junior League of Kansas City, Missouri, to promote this event through a variety of channels.
Our team developed a social media campaign that drove traffic to the event by utilizing paid media. We implemented a strategic combination of creative development, copywriting, optimization and reporting.
Social media marketing is a crucial element of any event’s success, and we know how to leverage paid media to maximize profitability — and attendance.
This program positioned transitioning Soldiers as the preferred choice for potential employers in the civilian workforce. The stories we told promoted Soldier skills and attracted more companies to participate in Army career transition programs.
In the first 90 days of active campaigning, A Hero’s Calling increased the number of hiring managers who expressed interest in identifying their company as an “employer who wants to hire Veterans” by more than 10%.
Balance Innovations approached us about creating an effective and creative event marketing strategy to support their role in the 2020 Big Show Conference. We were tasked with developing a visual brand campaign that would make Balance Innovations stand out among other retailers at the event. Additionally, we deployed an IP targeting digital campaign to drive foot trafﬁc to their booth.
View the full case study here: Big Show Conference: Creating Buzz with Booth Display Materials and IP Targeting
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