Summit Marketing https://www.summitmarketing.com Fri, 01 Mar 2024 21:38:02 +0000 en-US hourly 1 https://www.summitmarketing.com/wp-content/uploads/2023/02/cropped-summit-marketing.png-32x32.png Summit Marketing https://www.summitmarketing.com 32 32 Holiday Appeals URL + QR Code Integration https://www.summitmarketing.com/case-study/holiday-appeals-url-qr-code-integration/ Thu, 18 Jan 2024 18:30:04 +0000 https://summitdev.flywheelsites.com/?p=11746 Read More...

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The Challenge
A Southern Territory Metro Area Command had yet to explore direct mail URL/QR code integration for their appeals. There was untapped potential (and revenue) to be discovered by incorporating these digital giving options into their letters. 

The Solution
For three holiday appeals — Christmas Donor, Thanksgiving Donor and Year End — we added both a URL and QR code, all focused on cohesive messaging to the appeal and centered around the holidays. This provided donors with multiple giving options, as opposed to limiting them only to the remit envelope.

The Results
These appeals generated tremendous results, especially for a channel that was new to donors of this particular Area Command.

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Multi-Channel Giving – Active Donors https://www.summitmarketing.com/case-study/multi-channel-giving-active-donors/ Thu, 18 Jan 2024 18:24:08 +0000 https://summitdev.flywheelsites.com/?p=11741 Read More...

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The Challenge
A Salvation Army Division came to Summit Marketing seeking to increase revenue from their active donors.

The Solution
Summit incorporated URLs and QR codes into their Christmas Donor appeal by creating landing pages for each letter version by area and generating short, donor-friendly URLs and QR codes for each donation page.

The Results
The mail remits for the campaign brought in $1,835,979 in revenue, while the URLs generated $22,129. Total combined revenue was $1,858,108. Donors clearly responded to the multi-channel giving option and it provided an overall lift to the highly successful campaign.

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Google Ad Grants https://www.summitmarketing.com/case-study/google-ad-grants/ Thu, 18 Jan 2024 18:14:13 +0000 https://summitdev.flywheelsites.com/?p=11737 Read More...

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The Challenge
The Community Food Bank of Central Alabama was not yet utilizing Google Ad Grants to promote its mission and services. They sought assistance from Summit Marketing to help them tap into this key program. 

The Solution
We approach online audiences through two predominant nonprofit lenses: those looking to give and those looking to receive. With this in mind, Summit strategically utilized the Google Ad Grants to supplement and leverage a separate paid search campaign for maximum results. By harnessing the Google Grant ads to focus on searches that would benefit those looking to receive services from the food bank — using keywords like “food stamps,” “food assistance,” and “SNAP benefits,” we were able to focus the paid search budget on more competitive keywords, such as “donate,” “volunteer” and “give,” to generate a better return and higher engagement.

The Results
By expertly leveraging Google Ad Grants to capture one angle of our two-pronged approach, we allocated more paid funds to target the more competitive keywords to yield a better result overall. The Grant performance and the paid search campaign both boasted click-through rates (CTR) that were well above the industry average of 3% to 5%.

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Multi-Channel Donor Acquisition https://www.summitmarketing.com/case-study/multi-channel-donor-acquisition/ Thu, 18 Jan 2024 18:03:01 +0000 https://summitdev.flywheelsites.com/?p=11729 Read More...

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The Challenge
A Salvation Army Division sought to acquire new donors with a multi-channel approach, and partnered with Summit Marketing seeking an innovative solution. 

The Solution
Knowing that donors value flexible giving options more than ever, Summit incorporated unique donation URLs into their Thanksgiving acquisition mail piece to provide a seamless donor journey by sending prospects to landing pages and donation forms designed for conversions.

The Results
The mail remits for the campaign brought in $86,743 in revenue, while the URLs brought in an impressive $13,423. Total combined revenue was $100,166, which was an increase of 15.5% due to the URL integration.

 

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Shepherding Your Flock https://www.summitmarketing.com/white-paper/shepherding-your-flock/ Thu, 14 Dec 2023 18:03:24 +0000 https://summitdev.flywheelsites.com/?p=11256 Read More...

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The $100 Donor Could Be Your MVP https://www.summitmarketing.com/white-paper/the-100-donor-could-be-your-mvp-2/ Thu, 14 Dec 2023 18:02:23 +0000 https://summitdev.flywheelsites.com/?p=11252 Read More...

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From Transaction to Transformational https://www.summitmarketing.com/white-paper/from-transaction-to-transformational/ Thu, 14 Dec 2023 18:01:16 +0000 https://summitdev.flywheelsites.com/?p=11247 Read More...

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Donor-Advised Funds https://www.summitmarketing.com/white-paper/donor-advised-fund-wp/ Thu, 14 Dec 2023 18:00:01 +0000 https://summitdev.flywheelsites.com/?p=11239 Read More...

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Digital Marketing Fundamentals https://www.summitmarketing.com/white-paper/digital-marketing-fundamentals-2/ Thu, 14 Dec 2023 17:58:58 +0000 https://summitdev.flywheelsites.com/?p=11235 Read More...

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Is Your Organization “Donor-Centric”? https://www.summitmarketing.com/white-paper/is-your-organization-donor-centric/ Thu, 14 Dec 2023 17:53:06 +0000 https://summitdev.flywheelsites.com/?p=11231 Read More...

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