case study: WOODARD
The Challenge
Woodard wanted to define its “best” customers and establish a communications plan that would enhance the participation and retention of that audience.
The Solution
We created predictive data models that identified prospects who have a higher likelihood of converting into a “best customer.” We targeted a group with segmented offers in direct mail and email.
The Results
We qualified Woodard’s ideal customer and created a communications plan with several touchpoints to increase the conversion to becoming “best customers” and Woodard’s profitability.
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