case study: WOODARD

Finding the “Best Customer”


The Challenge

Woodard wanted to define its “best” customers and establish a communications plan that would enhance the participation and retention of that audience.

The Solution

We created predictive data models that identified prospects who have a higher likelihood of converting into a “best customer.” We targeted a group with segmented offers in direct mail and email.

The Results

We qualified Woodard’s ideal customer and created a communications plan with several touchpoints to increase the conversion to becoming “best customers” and Woodard’s profitability.