We bring leadership and expertise to small and large companies alike

We can help unify your franchise brand and target your local audience

We provide turnkey solutions for a variety of business models, including franchise brands of all sizes. Our team knows how to implement personalized multi-channel strategies that maximize your ROI and showcase your unique value proposition.

You can leverage our expertise in franchise marketing to help you increase leads, boost sales and differentiate yourself from your competitors.

Tide Dry Cleaners – New Store Openings

Proctor and Gamble needed help introducing Tide Dry Cleaners to consumers in local markets with a corporate goal of bringing in $10,000 revenue at each grand opening. Additionally, they needed to communicate that each location was locally owned and operated.

Summit Marketing created a highly targeted, multi-channel promotional campaign for each store’s grand opening events, coordinated all the details and provided on-site management for each event. This campaign introduced the local owner of a Tide Dry Cleaners franchise to the community as its “mayor,” and clearly communicated points of differentiation that Tide Dry Cleaners provides to its customers.

Franchisees subsequently got off to a strong start by creating quality touch points with customers and prospects. The campaign met or exceeded each location’s $10,000 goal.

National Brand Consistency Meets Local Flexibility

For 30+ years, we’ve developed brand-centered, client-specific resource guides. These guides feature direct marketing, email and multichannel campaigns to address the specific needs of nonprofit and commercial clients alike. In fact, we’ve mastered the art of maintaining a national brand while customizing direct mail and digital marketing content.

These annual guides include detailed year-round mail and digital strategies — complete with letter copy, graphic design and recommended schedules. We strive to provide brand-consistent and turnkey solutions for our client’s needs while at the same time offering a great deal of flexibility in customization.

Empowering Local Branches With Marketing Tools

On a branch level, Academy Bank needed a way to provide their lenders with custom, high-quality marketing and sales collateral and tools. We created a series of branded, premium sales and marketing tools with content that individual lenders can customize to create high levels of engagement with their clients and potential clients.

Additionally, we host online capabilities that provide the software and files for individual lenders to create custom presentations and other marketing tools to help them succeed.

Flawless Execution + Enhanced Franchise Communication
= Increased Sales

Tide Dry Cleaners needed help quickly opening and marketing 36 franchise stores in the United States. The company wanted to cultivate customer relationships while ensuring its brand identity was represented correctly and consistently across each market.

Our team developed a dynamic multi-channel marketing communications plan for each of Tide Dry Cleaners’ franchise stores. This involved the deployment of monthly marketing campaigns that drove foot traffic and sustainable revenue. We also delivered monthly Point of Purchase kits that included in-store promotion materials, created their Fresh Ideas newsletter to build franchisee relations, and acted as a lifeline to franchise owners with weekly calls.

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