It’s a fact that most nonprofits expect to lose revenue, or at best, break even on their acquisition costs each year. Nonetheless, refilling your donor file is vitally important to Read more...

There’s a common misconception in nonprofit circles that casting a wide net for low-value donors or holding out for a few of those low-end donors to upgrade to high-value status Read more...

Why should you focus on securing a second gift? Your organization has spent valuable time acquiring new donors, and you should feel motivated to urge those donors to become regular Read more...

Retaining versus replacing donors.Three decades of donor acquisition, loyalty and pledge programs have taught us volumes about the value of donor retention. For instance; those who donate more than $100 Read more...

Research is for insight, not just hindsight. While some firms use analytics primarily at the end of a campaign, we employ analytics from the very beginning to get it right. Read more...

Acquisition is the ongoing effort to grow your customer/donor base and to fortify and replenish that base over time. Historically, Summit Marketing’s nonprofit, commercial and governmental clients have relied on Read more...