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case study: U.S. ARMY

Getting the Message Out in a Big Way

AN IMPACTFUL VISUAL PRESENCE

The Challenge

The U.S. Army wanted its booth to make a statement at the annual Association of the United StatesArmy (AUSA) trade show.

The Solution

We worked with seven different internal Army departments to create a mega booth that maximized space and provided interaction and comprehensive education for each department’s areas of expertise.

The Results

The two-story booth attracted attention, a high volume of traffic and allowed each department to effectively share its stories and messages with attendees.